The Scotsman has launched a new range of merchandise for supporters and admirers of the brand.
The publisher says the range of products includes clothing, homeware and accessories. Featuring illustrations, slogans and the Scotsman thistle masthead, the range covers everything from babygrows and hoodies, to enamelled mugs and wall art.
Announcing the store launch, Steven Chisholm, Scotsman Publications acting general manager said: “We’re delighted to launch our new range of products into the market.
“We know that people come to us for our fantastic news and sport coverage, or for our brilliantly written lifestyle features and opinion columns, but we also hope that there are people out there who are as proud to read the Scotsman as we are to write for it.”
While the publisher says readers might be surprised to see The Scotsman diversify into wearable products, this isn’t the first time the brand’s logo has adorned something other than a newspaper or office building.
“Early in my career I can remember being roped into redesigning a logo for our iconic ‘I Love Edinburgh’ tote bags, that were distributed throughout the noughties during the Edinburgh Festival,” added Steven.
“More than a decade later I still see loads of them proudly adorning shoppers’ shoulders so hopefully some of this new range has the same enduring appeal.”
Scotsman editor Alan Young, who took the helm in September, also commented on the launch: “The Scotsman is an iconic and much-loved brand, and I'm thrilled with this fantastic new range of products. It is also perfect timing with Christmas just round the corner - what better gift for a Scotsman reader this year?"
The range of products is available from The Scotsman’s new storefront.
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