In addition, if people joined last weekend, a £1 bonus was paid straight into their Sun Savers account. It’s the richest loyalty scheme in the country and rewards readers with cash, so they can spend the money on whatever they choose, say the publishers.
The club is being launched with a new Sun Savers app and website to make taking part easy.
The launch was supported in Saturday’s Scottish Sun with a front page promo and spread on pages 2-3, and there will be a daily Sun Savers editorial page which will provide top money saving and lifestyle tips, which will also feature in the Scottish Sun online.
News UK also promised a “blaze of publicity” for the launch of Sun Savers in Glasgow City Centre on Saturday, as the club is promoted to busy shoppers in a high profile way.
Announcing the Sun Savers scheme, Alan Muir, editor of the Scottish Sun, said: “Sun Savers is a fantastic club for our readers to join, and it couldn’t be simpler – get a fiver a month just for buying Scotland’s favourite newspaper every day. This new loyalty scheme – the richest in the country – is perfectly timed, coming hot on the heels of the fantastic figures last week showing a sharp rise in our audience.”
