‘Telegraph Reach’, an example of one of The Telegraph’s audience extensions, will facilitate a genuinely new route to market by allowing enhanced postcode targeting to enable TMG to deliver highly relevant and targeted campaigns including Telegraph Reach consumer packs, magazine distribution and in-home sampling, say the publishers. Running alongside the Telegraph’s weekly inserts offering, ‘Telegraph Reach’ will also include digital packages to offer a complete multi-media solution.
Nick Barnard, Head of Telegraph Reach, TMG, said: “This exciting new deal with TNT Post and the creation of ‘Telegraph Reach’ will allow us significantly greater audience engagement and an audience extension that is not constrained by circulation or print run. Subsequently, we will be able to deliver a precisely targeted audience providing greater value to our clients and audience.”
Robert Marriott, Innovation Director, TNT Post (Doordrop Media), said: “Our intelligent doordrop campaigns are proven to drive acquisition and retention by enabling advertisers to reach the right people with the right offer at the right time. We are excited to partner with TMG to create a series of new media opportunities.”
