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Top Gear’s Awards issue is fully-augmented

Top Gear has teamed up with Aurasma to create what it claims is the world’s first fully-augmented print magazine.

Top Gear Magazines’ 2011 Awards issue (December) is now on sale.

According to the publishers: In addition to a new look for the UK’s market-leading car title, The Top Gear Magazine Awards issue features the year’s greatest cars, shot in the most amazing locations and includes contributions from Lewis Hamilton as well as Top Gear’s own Clarkson, Hammond and May.

For this special issue, Top Gear Magazine has teamed up with a company called Aurasma to create the world’s first fully-augmented print magazine. Readers who download the free Aurasma app can see content from Top Gear magazine’s December awards issue come to life by pointing their smartphones and tablets at the pages, revealing embedded clips from the TV show.

This issue also comes with a free Supercars 2012 calendar.