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Ulster Tatler selects Aetopia for picture desk solution

Northern Ireland's leading society magazine, Ulster Tatler, is implementing a DAM system to manage its picture desk and to generate revenue by selling its society photos online.

The Ulster Tatler, Northern Ireland’s leading society magazine, has selected specialist software supplier Aetopia to provide its Picture Desk and Photo Sales software applications. 

(Pictured: Aidan McGrath, CEO, Aetopia; Chris Sherry, MD, Ulster Tatler)

The MediaCore Digital Asset Management (DAM) system will be used by Ulster Tatler as their internal Picture Desk allowing the picture editor to schedule events, assign photographers and capture the photos from those events. The central image repository will be used to store and retrieve images for both internal and external users. Ulster Tatler photographs will then be made available for online purchase.

According to Chris Sherry, Ulster Tatler MD: "The Ulster Tatler has always had a reputation for quality photography. With this new system from Aetopia, we will be able to photograph even more events and make those pictures instantly available to our readers."

Ulster Tatler is a lifestyle and society magazine based in Northern Ireland. Established in 1966, the Ulster Tatler claims to be Northern Ireland's longest established and most widely read monthly. It covers events in the Northern Ireland social calendar as well as local fashions. The magazine's ethos is to focus on all that's good about life in Northern Ireland.

About Aetopia

Aetopia says: “Aetopia is based in the Northern Ireland Science Park and its Digital Asset Management system, MediaCore, is being used by some of the largest Publishers and Media organisations in the British Isles.

Aetopia was founded in Belfast in 2005. It won the N.I. heat of the Intertrade Ireland Seedcorn competition in 2006 and secured private investment in 2007. For the last two years running, it has been listed in the Deloitte Fast 50 as one of the 50 fastest growing technology companies in Ireland. It supplies Digital Asset Management software to the Publishing, Photographic and Archiving sectors.”