Informa extends partnership

Informa plc, an international events, digital services and academic research group, has announced plans to further extend its long-term partnership with the Principality of Monaco. This follows on from Informa’s recent proposed acquisition of Ascential plc. the owner of the Cannes Lions and Money20/20 brands, and the build out of its Informa Festivals business.

Informa says it has been in partnership with Monaco for more than ten years and is one of the largest organisers of Live B2B Events within Monaco. The partnership began with the Monaco Yacht Show and now includes more than 15 brands across luxury markets including art, yachting and boats, both in the US and in Europe. Most recently, the leading media brand for the superyacht industry, BOAT International, was added into the partnership portfolio.

Today sees the addition of Top Marques into the partnership, a luxury event brand located in Monaco, which brings together the biggest names in the Supercar and Luxury industries every year. Since its inception in 2004, Top Marques Monaco has been the platform for more than 100 new supercar model launches. The event’s 20th anniversary will take place from 7 to 11 May 2025.

Top Marques will benefit from the existing strength of the Informa/Monaco partnership within luxury and lifestyle markets, as well as Informa’s broader international scale and strength in adjacent markets such as aviation, technology and jewellery.

Salim Zeghdar of Monaco Check-In, a receptive agency and the organiser of Top Marques Monaco, said: “Informa’s extensive international network, strong position in Luxury, Lifestyle and Technology markets, and deep expertise in launching and scaling specialist brands, make them the perfect partner to take Top Marques Monaco to new heights.”

Stephen Carter, Group CEO of Informa, said: “We see Luxury as a growth market and through our partnership with Monaco have built a unique portfolio of specialist brands. Top Marques will be a valuable addition, with strong potential for growth both within Monaco and internationally.”