In her new role, Victoria is responsible for overseeing programmatic strategy and ensuring 1XL continues to combine the quality environment of local media with the scale of national, says 1XL.
She joins 1XL from Switch Concepts, where she was Head of Client Development, responsible for managing a team that helped supply-side clients outperform the digital advertising market through intelligence-led trading. Prior to this, she held roles at several digital start-ups and major publishers. These include News UK, where she headed programmatic sales and strategy across the Times and the Sun, and the Financial Times, where she spent more than four years.
1XL is a digital advertising platform formed by a partnership that brings together 30 of the country’s longest established news publishers to enable advertisers to harness the aggregated strength and scale of local media. It claims to have a bigger audience than Microsoft, engages more mums than Mumsnet and reaches 1 in 2 of the UK online population (comScore).
Scott Gill, MD at 1XL said: “Victoria is a superb addition to the 1XL team, bringing extensive experience garnered at some of the UK’s most renowned media companies. She has an excellent track record of helping deliver commercial success in buy- and sell-side roles and can use this to build on our unique offering of mass localisation for trading desks and advertising clients.”
Victoria Swainson, Head of Trading Development at 1XL added: “1XL provides buyers with a rare opportunity to reach highly engaged audiences at scale. I’m excited to continue the success the team have already achieved and make it easier for advertisers to access the right people at the right time, in the quality environments our publishing partners uniquely provide.”
