For the project, says Vogue, 23 of the world’s most beautiful women including Gigi Hadid, Helena Christensen, Joan Smalls, Lily Aldridge, Paloma Elsesser and Christy Turlington Burns have selected treasured pieces from their own wardrobes to auction off.
The Way We Wore auction, in partnership with HEWI, launches on Tuesday 9th June at 2pm BST and will remain open for 72 hours via the following link: Vogue.hardlyeverwornit.com. You will have the chance to bid on pieces from each model and the chance to purchase a limited-edition print of their lockdown selfies that appear in the magazine’s July issue, priced at £50. One hundred per cent of the funds we raise will be shared equally between the NHS Charities Together and the NAACP, says Vogue.
Edward Enninful, Editor in Chief of British Vogue says: “I’ve been so touched to see how my own industry has been rallying during the pandemic. Some of fashion’s leading models are taking part in a special British Vogue project to raise money for NHS Charities Together and the National Association for the Advancement of Colored People, by each selecting a look from their own wardrobe to auction off. I am delighted to reveal a galaxy of catwalk stars who have self-documented – in spectacular style – and written about treasured pieces in the July issue of the magazine. Their at-home photographs are so joyful, and their choices so personal, I hope you will all be encouraged to bid and raise funds for these worthy causes."
According to Vogue: “The idea for The Way We Wore auction was conceived very early on after the UK went into lockdown. The British Vogue team was brainstorming in a daily meeting on Zoom, discussing how to create fashion imagery remotely during the pandemic. Asking the biggest models working in fashion right now to photograph themselves at home seemed like a no-brainer. If anyone is going to take a great selfie, it’s a supermodel with a smartphone.”
When it came to looking for a partner to work with on the auction element, British Vogue chose the British luxury resale website Hardlyeverwornit.com.
Sharon Wolter-Ferguson, Founder of HEWI says: “There is no doubt that the past weeks have brought challenges to us all. HEWI is proud to collaborate with British Vogue and the wonderful women who have donated such special items to raise funds for two incredibly worthy causes. Firstly, NHS Charities Together and secondly, the National Association for the Advancement of Colored People (NAACP). Please get involved: make a bid, buy a beautiful poster, donate.”