Haymarket announces new global charity partner

Haymarket Media Group announced the British Red Cross as its new global partner on International Day of Charity yesterday. The partnership aims to support the British Red Cross’ Disaster Fund, which helps communities prepare for, respond to and recover from crises. The British Red Cross is part of the world’s largest humanitarian network, with the Red Cross and Red Crescent Movement present in over 190 countries. They are led by their values of impartiality, humanity and neutrality to serve those in need.

Haymarket says this is the first time it has had a unified charity partner with National Societies across all its locations - spanning the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands - reflecting the priorities of its sustainability agenda, Impact, and its commitment to the United Nations Sustainable Development Goals.

Kevin Costello, global chief executive at Haymarket said: “The scale and intensity of humanitarian need is growing year on year at an unforeseen scale, and with Haymarket Impact’s global outlook, it made sense that we align this approach to our charity partnerships.

“When seeking our new global partner, it was important we chose one who clearly aligned with our values and shaping a better future. From our first conversation with the British Red Cross, their tireless work to help communities in crisis across the world was clear, and was a key factor in choosing them for emergency fundraisers in the past.

“We have a proud history of going above and beyond to support our charity partners and I am excited to see all we can achieve together, working to help those who need it most.”

Paul Amadi, chief supporter officer for the British Red Cross, added: "We are absolutely delighted to have been chosen as Haymarket Media Group’s new global charity partner. Your support of our Disaster Fund means that when disaster strikes, the Red Cross will be there for people when the worst happens, no matter who they are or where they’re from – both in the UK and abroad. We are incredibly excited to be working in partnership together, and I look forward to seeing what we will go on to achieve across the next three years."

Haymarket says it previously raised more than £500,000 in fundraising and pro bono support for its last UK charity partner, Skylarks. In keeping with Haymarket’s focus to think local, act global, the company says it will also be announcing local charities and NGOs within its different neighbourhoods around the world in the coming months.