Haymarket Media Group has partnered with Hey Girls, a female-led social enterprise dedicated to ending period poverty. The media, data and information company says it now provides sustainable period products in all its UK offices.
Haymarket says the partnership aligns closely with its sustainability agenda, Impact, and its commitment to the United Nations Sustainable Development Goals (UN SDGs). Hey Girls donates 100% of its profits to eradicating period poverty and, for every product purchased, they donate an equivalent product to those in need, working in food banks, refugee shelters, health clinics, and community centres across the UK.
Celia MacMillan, director of people & communications at Haymarket said: “I’m thrilled about our partnership with Hey Girls – a result of the collaborative efforts of our brilliant DEI Networks.
“From our first interaction with Hey Girls we knew they would be a perfect fit, particularly as their mission aligns with our Impact strategy and commitment to Gender Equality, Quality Education, and Climate Action. I look forward to seeing the positive impact of this brilliant new partnership and all we can do together to push greater inclusivity and sustainability when it comes to period health.”
Hey Girls’ commitment to sustainability was recognised at COP26, where they were awarded ‘Heroes of Net Zero’. Their products, made from 100% certified organic cotton, bamboo, and cornstarch, highlight the company’s dedication to natural, responsibly sourced, and renewable materials.
Kate Smith, Hey Girls co-founder, director, donations manager, and menstrual educator hosted an insightful webinar for our UK colleagues. The session addressed the importance of period poverty education, sustainability, and support for menopausal symptoms, providing a safe and inclusive environment for employees to ask questions.
Speaking about the partnership, Kate added: “We are thrilled that Haymarket has chosen to partner with us to supply their washrooms with free sustainable period products. By partnering with Hey Girls, they are actively contributing to the fight against period poverty in the UK through our Buy One Donate One model, which puts period products back into the community. Additionally, Haymarket has participated in a Menstrual Equality webinar to better understand the importance of discussing menstruation in the workplace and beyond. We look forward to continuing our collaboration with Haymarket in the future.”
Haymarket says its partnership with Hey Girls showcases its commitment to social responsibility and its Impact agenda, fostering a supportive and inclusive environment for all employees. This initiative not only provides essential products in all UK offices but also promotes important conversations around health and sustainability.
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