With the aim of encouraging women to fall in love with the salon experience, guests at Kérastase salons nationwide will be able to treat themselves to one of four Vogue signature styles devised by Vogue Beauty Director, Nicola Moulton, in partnership with Kérastase.
“Vogue’s Salon Season is all about celebrating the exceptional standard of professional hair services in the UK. We have come up with an edit of four modern hair looks that can be tailor-made to suit the cut and condition of your hair. We feel that women generally are so good at doing their own hair that a visit to the salon really has to take this to the next level – and that’s where Vogue Salon Season comes in,” commented Nicola Moulton, Beauty Director of British Vogue.
To kick start this month long exclusive, Vogue’s Salon Season will be launching on the 28th September with four exclusive events in London, Manchester and Edinburgh. Vogue editors will be showcasing Kérastase’s signature Vogue styles in leading UK salons along with demonstrations, styling advice, goodie bags, and a free in-salon exclusive Fusio-Dose hair treatment when booking a Vogue signature style. The styles will then be available to try in more than one-hundred Kérastase salons nationwide until the end of October.
Aurelien Guibret, General Manager for Kérastase added: “Kérastase are thrilled to be involved in this exclusive and original partnership with Vogue in their centenary year, to support the very best salons in the UK. We truly believe that our salons deliver an exceptional service using our very unique bespoke treatments. By parternering with Vogue we hope to remind women of how special the Kérastase salon experience can be.”
According to the publishers, Vogue’s signature styles using Kérstase’s prescriptive treatments include: A Show of Strength – a sleek, glossy blow dry with mirror-like shine; Shine A Porter – a sleek, structural bow-shaped knot tied at the nape of the neck; Light Fantastic – gentle, luxe looking waves with a rejuvenating colour treatment; and The Salon Secret – the subtle and understated ‘no blow-dry’ blow-dry.
Vogue’s Salon Season runs at Kérastase salons nationwide from 29th September until the end of October, with limited appointments available at one of four exclusive launch events on 28th September.
