Targeting readers who are passionate about food, seasonality and healthier eating, the magazine will continue to deliver its premium, glossy food offering, culminating in its best-selling Christmas edition, says IPC Media.
woman&home Feel Good Food first launched as a one-shot for Christmas 2007. Positive industry reaction and strong reader response led to it increasing to a quarterly frequency in 2008. The title has since achieved an ABC of 65,683 (July-December 2011), delivering significant retail sales value into the market with a cover price of £3.99.
Linda Swidenbank, woman&home publishing director, says: “It’s great to be increasing the frequency of Feel Good Food which has been a real success story for woman&home. The title has firmly established itself in the market, offering readers something fresh and different.”
Jane Curran, editor of Feel Good Food, adds: “Feel Good Food goes from strength to strength. We’ve gained a loyal following of readers, and the calibre of chefs we’re attracting to work with the magazine is testament to our strong reputation in the industry.”
From December, Feel Good Food will also be available on tablets.
