Woman’s Weekly 2014 Yearbook and Woman’s Weekly Seasonal Recipes will be published to coincide with the Christmas gifting period and will be marketed through Pedigree Books’ existing retail channels. The expansion into book publishing further extends the multiplatform reach of the Woman’s Weekly brand and follows its expansion into live events last year. The launch of Woman’s Weekly Live was hugely successful and the show will take place again in September this year, say publishers IPC Media.
Woman’s Weekly Seasonal Recipes is a dedicated collection of recipes from the Woman’s Weekly Cookery team. Cookery is a hugely popular pillar of the Woman’s Weekly brand and the book will feature a wide range of recipes for all occasions tailored specifically to reflect seasonal produce. All recipes have been developed and tested in the magazine’s own kitchen and will include some classics from the extensive Woman’s Weekly archive.
The Woman’s Weekly 2014 Yearbook will feature some of the most popular articles and features from the magazine including “delicious recipes, entertaining short stories, gorgeous craft ideas, great garden tips, puzzle pages as well as a useful week-by-week diary”.
Woman’s Weekly publisher Adrian Booker says: “We are delighted to be able to team up with Pedigree Books to deliver this new offering from Woman’s Weekly. For over 100 years Woman’s Weekly has prided itself on delivering the very best content to its readers, these books will continue that tradition and will be a fantastic addition for our readers as well as appealing to a much wider audience.”
Matthew Reynolds, publishing and sales director at Pedigree Books adds: “Yearbooks have proven to be a big hit for us and we are keeping the momentum going in 2013 by adding these fantastic new consumer mega brands to the range. The adult market can be a very difficult customer base to buy a gift for but Yearbooks now offer retailers and consumers a range of Christmas gifts featuring some of the UK’s most recognisable consumer brands. The concept is really taking off and we see Yearbooks as a key growth format for retailers and are focused on building and develop the category to match the success of Annuals.”
