The comprehensive redesign has delivered a quality, glossy new look and feel to appeal to a fashion-conscious 30-something audience who are knowledgeable about and keen to follow the latest hair trends.
Alongside brand new colours and fonts, the revamped Your Hair boasts new content and a cleaner design throughout to make every page more inviting and accessible. More space has been allocated to the title’s panel of leading hair experts to reinforce the magazine’s authoritative tone, and there’s a new easy-to-read advice section that brings readers practical information, step-by-step guides and essential top tips.
To tap into consumer demand for better value for money, Your Hair will now feature more hairstyle choice than any other magazine on the newsstand, showcasing the very latest cuts, colours and trends, alongside catwalk and celebrity inspiration. New-look hair collection galleries feature just one image per page, and have been grouped together and moved to the heart of the magazine, which has created a more logical progression through the title and a fresh, uncluttered look.
Alison Worthington, Publisher of Origin’s Hair portfolio, commented: “Origin’s success in the hair market stems from our ability to really get under the skin of our reader and create distinct brands which are synonymous with what she wants. Your Hair now neatly occupies the space available for a sophisticated, trend-aware, authoritative magazine for women who want both inspiration and practical advice on how to get the best from their hair, all in a well-crafted, beautiful package.”
The redesigned May issue of Your Hair is on sale now, priced £2.99. The first new look issue features an A-Z guide to healthy hair, 10 top tips for sultry shine, the lowdown on this season’s latest trend – ‘sexy messy’ and 20% off at Burlingtons salons for every reader.
