News
Jellyfish appointed by Sanofi
The collaboration will lead to the launch of a carbon measurement tool powered by Scope3 data to aid sustainability efforts across paid media.
Advertising/commercial
News
Picnic launches inventory intelligence tool
Picnic says its new inventory quality assessment tool, PIQ, delivers 88% boost in media attention allowing advertisers to prioritise effective ad placements.
News
IPA releases latest Bellwether Report
The Q4 2023 IPA Bellwether Report shows UK marketing budgets revised up to strongest levels in almost a decade.
News
Utiq announces UK launch
Following launches in Germany, France and Spain, Utiq is expanding its Authentic Consent Service to the UK market appointing Sara Vincent as MD, UK.
News
Metro named awards media partner
Metro has been chosen as the headline media partner for this year’s Women’s Football Awards.
News
House of Oddities launches
Ex-News UK content director and ECD of Nemorin Agency today launch a new content agency called ‘House of Oddities’.
News
Future expands its Effectiveness Suite
Future has announced that it is expanding its ad effectiveness measurement.
News
Multilocal launches sustainable PMP solution
Multilocal has rolled out CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance.
News
Green Light Trust becomes official charity for FP Live!
Financial Promoter Live! - a financial marketing conference - has announced Green Light Trust as its official charity partner for the 2024 event.
News
AOP releases latest DPRI
AOP’s latest Digital Publishers’ Revenue Index reveals that revenue growth was flat for digital publishers in Q3 2023, with drops in display and video revenues offset by continued subscription growth.
News
Tindle titles launch platform to help local advertisers
Tindle News has launched Facebook advertising packages to help businesses promote themselves on one of the world’s most popular social media platforms alongside their digital and print advertising.
News
Iliffe continues roll-out of ‘Smart Ads’
Iliffe Media Group is continuing its group-wide roll-out of ‘Smart Ads’ selling hundreds of digital campaigns to local SME clients.
News
The Guardian partners with eBay
The Guardian says its first wide-scale pre-loved luxury fashion campaign is helping readers make more sustainable gifting choices this Christmas.
News
Newsworks names ad of the year 2023
Newsworks took the best 12 campaigns from this year’s ad of the month polls pitting four against each other to see which would be crowned ad of the year.
News
Newsworks Awards 2023 winners announced
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards on 28th November.
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