The PPA warns the ICO
The PPA has warned the ICO that its adtech plans risk undermining the publishing industry.
The PPA has warned the ICO that its adtech plans risk undermining the publishing industry.
Ozone has announced the appointment of a new head of marketing and international sales lead.
Performance marketer Anthony Clements joins the company at a pivotal moment for the partner marketing industry.
Ozone has announced a partnership with CNN to bring its UK audience to the digital advertising platform.
HELLO! has announced a partnership with channel 4 & OMD UK for an issue takeover.
Heat has unveiled a new campaign in collaboration with Surf.
Sean Adams, chief marketing officer at digital campaign effectiveness specialist Brand Metrics, discusses the brand lift insights that mark out great publishers, and contemplates an exciting future of AI-trained analytics.
News UK last week announced that David Dinsmore is to leave News UK for a new role.
The latest AA/WARC Expenditure Report shows UK adspend rose 8% to reach £10.6bn in Q1 2025.
Nearly half of all British adults plan to limit their screen time this festive period, according to a new IPA Christmas survey published last week.
Mail Metro Media is showcasing the first campaign backed by the Impact Fund; a £100,000 initiative aimed at amplifying advertising that aims to drive more sustainable behaviours.
News UK has announced a three year partnership with Bankside Open Spaces Trust.
According to the IPA Bellwether Report, UK marketing budgets bounced back in Q2, reversing previous decline.
Tindle has joined forces with FareShare network partners to combat food waste.
Future has announced its move into retail media with Ocado Ads and Permutive partnership.
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