News
News UK launches Nucleus Plan
News UK has launched Nucleus Plan, a publisher planning tool that utilises real-time first party data, empowering advertisers to provide greater addressability and granularity for their campaigns.
Advertising/commercial
News
PCS Announces New HQ at Grosvenor House
After the sale of the Express and Star, PCS, a publishing software company specialising in regional newspapers and magazines, have found a new home.
News
Future launches Future Context for advertisers
Future has announced the launch of Future Context, its contextual targeting solution for advertisers.
News
Brand investment matters to the City, reveals new IPA/Brand Finance survey
Investment analysts fundamentally believe that brand strength is critical to a firm’s success. This is according to new research by IPA/Brand Finance and analysis by Ian Whittaker.
News
Mail Metro Media launches £500k innovation fund
Mail Metro Media announced the launch of ‘The Fame Fund’, at its annual Upfront & Centre event for advertisers.
Q&A
E-commerce: 5 minutes with… Patrick Lidstone
In addition to their content, there’s lots of things publishers could be selling, but some struggle with the requirements of e-commerce. We grab 5 minutes with Patrick Lidstone to talk through the opportunities.
News
Time Out and BA Holidays partner to bring Londoners a taste of European Christmas markets
Time Out and British Airways Holidays are announcing their joint Christmas markets campaign, spotlighting a selection of the best cities to visit in the run-up to the festive season.
News
Future tackles decarbonisation of digital advertising supply-chain
Future announced last month that it had partnered with Scope3 to measure and help reduce its digital media supply chain emissions.
News
Ozone launches Studiozone
Ozone says the new launch aims to deliver greater creative impact across the premium web.
News
AA convenes UK advertising industry AI Taskforce
The Advertising Association’s AI Taskforce is to review the developments, benefits, and opportunities of AI to the UK advertising industry.
News
IAB UK releases new study
IAB UK has released a new study produced by Public First, called The Digital Dividend, revealing the value of digital advertising to UK economy and consumers.
News
Financial Times releases new brand film
Financial Times has projected its new brand film “Without fear and without favour” film onto County Hall.
News
GumGum furthers its investment in Japan
GumGum shows its deepening commitment to the Japanese market with the appointment of digital media executive, Kenzo Selby to lead its growing business in Japan.
News
New research shows UK public’s advertising experience integral to trust
Research shows the creative quality of advertising remains a top trust driver, while ad bombardment is most damaging, according to Credos report.
News
GumGum Verity awarded SOC2 compliance
GumGum says Verity is the first contextual provider to be awarded SOC2 compliance.
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