News
Adnami signs agreements with Schibsted and Amedia
Adnami’s partnership with Schibsted and Amedia in the Nordics follows recent new appointments as it continues its expansion.
Advertising/commercial
Q&A
AOP Awards: 5 minutes with… Gideon and Hannah
With the entry deadline for the AOP Awards approaching, we grab five minutes with the co-chairs of the judging panel – Gideon Spanier and Hannah Barnett – to get their thoughts on the opportunities and challenges facing digital publishers.
News
Brand Metrics appoints Kristen Friesen
Brand Metrics have announced the appointment of Kristen Friesen as VP business development in the US.
News
Adnami appoints Sophie Spencer
Adnami has announced the appointment of Sophie Spencer as UK agency sales director.
FEATURE
How publishers can deliver better ROAS and sustainability with adaptive streaming
The way video ads are delivered has a significant impact on both performance and the environment. According to Thomas Houge, CCO at SeenThis, adaptive streaming is the future.
News
Mail Metro Media announces pilot partnership
Ozone - the UK’s leading digital advertising platform built for brands by publishers, has announced a pilot partnership with Mail Metro Media.
News
Mail Metro Media launches Metro 360
Mail Metro Media, the advertising arm of dmg media, have announced the launch of advertising solution, Metro 360 to coincide with the new look, fully integrated Metro newsbrand.
FEATURE
Why automation is the key to marketing services
Marketing services is the fastest growing revenue stream for many publishers, says Affino CEO Markus Karlsson, and the way to optimise performance in this area is through automation.
News
Guardian announces new appointment
Guardian News & Media (GNM) has announced the appointment of Imogen Fox as its new chief advertising officer.
News
GumGum appoints Kalina Kehayova and Larissa Jürges
The new hires in Germany come as the company attracts new clients in the DACH region.
FEATURE
Top priorities for digital publishers in 2023
Where will publishers be focusing their efforts over the next twelve months? What metrics will be guiding them and what tech choices will they face? John Barnes looks ahead…
FEATURE
Creativity sells
Brands spend less on newsbrand advertising than they once did, but, says Dino Myers-Lamptey, newsbrands give commercial partners the space to be truly creative. Here, Dino picks out three highly creative and effective campaigns.
FEATURE
Opportunities & Threats: National News Media
What’s the outlook for national news media in 2023? Emma Callaghan, sales & invention director at Reach, looks ahead.
FEATURE
Opportunities & Threats: Consumer Media
What’s the outlook for consumer media? Hearst UK Chief Commercial Officer Jane Wolfson looks ahead.
FEATURE
New Sales Opportunities in Digital Advertising for News Publishers Ahead
Regional publishers have struggled to develop viable digital revenue streams, but Smartico’s Christian Scherbel has spotted encouraging new opportunities.
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