News
InMobi forms global partnership with Ad Net Zero
The company says the partnership builds on InMobi’s sustainability commitments to science-based targets initiative, Givsly, and AdTechCares.
Advertising/commercial
News
Brand Metrics appoints new Client Success Manager
Brand Metrics, specialists in campaign measurement, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers.
News
impact.com acquires SaaSquatch
impact.com, a partnership management platform, has acquired SaaSquatch, a provider of customer referral software.
News
GumGum appoints Michelle Hulst as president
GumGum, a contextual-first, digital advertising platform, has announced the appointment of Michelle Hulst as president.
News
Sharethrough partners with White Bullet
IP protection and cyber safety company White Bullet has announced a partnership with Sharethrough, a global independent omnichannel ad exchange, to help drive a safer, more ethical, sustainable and efficient open web.
News
GumGum launches new initiative
GumGum has announced the launch of an initiative to drive action, attention, and awareness for advocacy organisations across CTV with in-video ad unit.
News
SeenThis announces global partnership with GroupM
Global partnership will see GroupM include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis.
News
Aquila acquires Laidback Solutions AB
Aquila has announced that it has completed the acquisition of Laidback Solutions AB through its subsidiary Atex Media Limited.
News
The Jewish Chronicle joins Ozone
Ozone has announced a new partnership with The Jewish Chronicle.
News
InMobi acquires Quantcast Choice
InMobi has announced the acquisition of Quantcast Choice to enhance frictionless consent management for publishers.
News
Adnami launches in Norway
Hege Lorvik is to lead Adnami’s step into the Norweigan market.
News
Immediate Media partners with Macmillan Cancer Support
Immediate Media has announced it is running a campaign with Macmillan Cancer Support to subvert the traditional view of a Coffee Morning.
News
Immediate Media Co appoints Christina Hawley
Immediate Media, owner and publisher of some of the UK’s biggest multi-platform media brands, including Radio Times and BBC Good Food, has appointed Christina Hawley to the newly created role of chief commercial officer.
Supplier Case Study – PSC & Yandell Publishing
Selling the right way
There is a right and a wrong way of selling. One can be characterised as the quick, hard sell, one is built around long term relationships and customer service. For Yandell Publishing, a client of PSC, success has been firmly rooted in the latter.
News
Mindbodygreen partners with Brand Metrics
The new partnership provides independent brand lift data to highlight the effectiveness of brand advertiser campaigns.
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