Many independent publishers publish content once and then move on, seemingly unaware of the opportunities for that content to earn additional revenue through licensing. We grab five minutes with Marketforce’s Rachel Shaw to explore the opportunity.
Playground xyz says its new actionable attention solution on YouTube makes it easy for brands to pinpoint efficiency hurdles and drive attention in real-time.
InMobi has announced the appointment of Dan Rapaport as vice president of product for InMobi Commerce.
The partnership between Qwarry and SeenThis combines advanced semantic analysis with adaptive streaming technology and sees 23% reduction in data transfer across digital advertising campaigns.
Multilocal, a buy-side specialist, continues to expand its range of programmatic solutions as it focuses on the industry’s sustainability challenge.
Record sales promotions investment drives UK marketing budget growth.
Sales success comes from having well trained salespeople working as part of a professionally run team.
Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology.
Playground xyz has announced its Attention Intelligence Platform is now available with PubMatic.
The Independent has announced that it has signed a multi-year strategic partnership with Gambling.com Group.
impact.com has announced the launch of an influencer and creator partnership management platform, empowering brands and creators to discover, create and manage long-term, productive partnerships.
As publishers begin to shift away from a reliance on viewability and attention metrics alone, we grab 5 minutes with Sean Adams, global insights director at Brand Metrics, to talk about another important metric: brand lift.
Guerlain and their media agency Publicis Media Luxe have partnered with SeenThis to deliver the recent Abeille Royale awareness campaign in France.
EKCS is working with Reach Plc to help develop the benefits of the new eVouchering solution.
Iliffe Media Group has announced a partnership with Smartico to introduce "Smart Ads" for scaling AI-driven digital advertising products for their SMB clients.
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