News
Utiq expands regional leadership
Utiq has announced it is expanding its regional leadership in Southern Europe and DACH to support continued growth.
Advertising/commercial
News
Industry coalition rallies advertisers
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent for its Know Your Customer initiative.
News
IAB UK releases study results
IAB UK: The traditional marketing funnel will be obsolete in five years as channel definitions crumble.
News
The Guardian partners with B Lab UK
Daily takeovers highlighting B Corp businesses will run on the Guardian homepage throughout March.
News
Immediate partners with The GoodNet
Immediate has announced it has partnered with The GoodNet to launch a media-first publisher sustainability platform, IM Clear.
News
Adnami and Alma Media expand partnership
Adnami has announced the expansion of its partnership with Finnish publisher and media company Alma Media.
FEATURE
3 ways to WOW your SMB advertisers in 2025
Small advertisers represent considerable untapped potential for publishers, says Smartico’s Christian Scherbel. Here are three things you can do about it…
FEATURE
Opportunities & Threats: National News Media
The opportunities are considerable, says Newsworks’ Jo Allan, but publishers and advertisers must tackle the scourge of blocklists.
FEATURE
How advertisers are tapping into the importance & relevance of news brands
Newsworks’ annual awards recognise excellence in news brand advertising. Helen Rose, one of the judges, picks out key themes emerging from the awards and looks at what made the winning entries particularly effective.
News
Hearst UK partners with Brand Metrics
Hearst UK is partnering with Brand Metrics to strengthen its advertising measurement capabilities.
News
AA names new president
Allwyn UK CEO, Andria Vidler, becomes Advertising Association president.
News
GumGum releases survey results
GumGum has released results of a study showing that 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads.
Q&A
Taking control of programmatic: 5 minutes with… Piero Pavone
There’s a sense that publishers are starting to take control of programmatic, but how are they doing it in practice, and can smaller publishers, up against larger entities including walled gardens, get in on the act? Preciso's Piero Pavone explains.
News
Cath Waller appointed chair of PPA Magnetic
Immediate’s Cath Waller has been appointed as first chair of PPA Magnetic.
News
Utiq partners with Onetag
Utiq brings deterministic telco-powered authentic audiences to Onetag’s smart curation platform.
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