News
Freeda appoints Jamie Jouning
Freeda has announced the appointment of Jamie Jouning as global CRO and UK country manager.
Advertising/commercial
News
Ozone launches ECOzone
Ozone has announced the launch of ECOzone to quantify carbon impact at campaign level.
News
World Media Awards 2023 shortlist announced
The World Media Group has announced the shortlist for the 2023 World Media Awards (WMAs), which showcase some of the best in international content-driven, cross-border advertising.
News
SeenThis ANZ announces partnership with Adform APAC
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns.
News
Anzu and Lumen release report
A new report from Anzu and Lumen unveils gaming's untapped potential for attention-driven advertising.
News
Azerion and SeenThis ANZ announce partnership
The collaboration between Azerion and SeenThis ANZ aims to help to minimise CO2 emissions produced by digital advertising campaigns.
News
GumGum partners with Co-Op
GumGum has announced it has increased engagement for Co-op’s summer 2022 food ranges and community fund across the UK with high-impact, contextual ads.
News
Guardian rejects all gambling advertising
The Guardian has announced that they are to reject all gambling advertising, effective globally from 15th June.
News
Brand Metrics partners with XITE
The partnership between the music video streaming service and the measurement company paves the way for greater success in measuring CTV campaigns.
News
Good-Loop adopts SeenThis’ streaming technology
Good-Loop has announced its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units.
News
NMA Paper Debunks Myths From Tech Platforms On Payment For Content
Concerns expressed about legislation to ensure big tech negotiate with news publishers for the value of trusted content are unfounded, a new paper published by the News Media Association has said.
News
Lumen Research Launches New Carbon Measurement Tool for Greener Ads
Lumen has announced the launch of a new carbon measurement tool with Scope3, a powerful way to track the carbon cost of digital advertising across the funnel.
News
Adnami launches new attention measurement metrics
Ad tech company Adnami has unveiled a new metric – Adnami Attention Score – designed to measure attention in high impact advertising.
News
Guardian US appoints Rachel White
Guardian US has announced that Rachel White will take on a new expanded role as executive vice president, philanthropy and business development.
News
Domino’s partners with GumGum and Playground xyz
Domino’s has completed its first contextual and attention-powered campaign with GumGum and Playground xyz.
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