News
Lumen Research Launches New Carbon Measurement Tool for Greener Ads
Lumen has announced the launch of a new carbon measurement tool with Scope3, a powerful way to track the carbon cost of digital advertising across the funnel.
Advertising/commercial
News
Adnami launches new attention measurement metrics
Ad tech company Adnami has unveiled a new metric – Adnami Attention Score – designed to measure attention in high impact advertising.
News
Guardian US appoints Rachel White
Guardian US has announced that Rachel White will take on a new expanded role as executive vice president, philanthropy and business development.
News
Domino’s partners with GumGum and Playground xyz
Domino’s has completed its first contextual and attention-powered campaign with GumGum and Playground xyz.
News
PubMatic partners with SeenThis
PubMatic has agreed a new partnership with SeenThis to deliver digital advertising while minimising carbon emissions.
News
Academic brands tech platform estimates ‘disingenuous’
A leading academic has branded tech platform estimates of value created for news publishers ‘disingenuous’.
News
GumGum’s Verity selected by MediaMath
GumGum’s accredited contextual solution, Verity, has been selected as newest contextual vendor by MediaMath.
News
multilocal appoints new GM & sales director
multilocal has expanded its operations and has announced the appointment of a new GM and sales director in APAC.
News
Polaris Media chooses Atex
Polaris Media have selected Atex Cross-advertising as the new advertising booking system across the group.
News
SeenThis launches Emissions Dashboard
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level.
FEATURE
For publishers, efficiency must go hand in hand with proving value
Publishers have to work hard to convince brands to spend their advertising budgets with them. A key part of this is being able to demonstrate brand uplift whatever the size of the campaign.
News
Ozone announces new partnership with Our Media
Ozone has announced a new partnership with special interest publisher Our Media.
News
Atex partners with Swedish media houses
Atex has announced it has partnered with media houses in Sweden to streamline advertising booking.
News
IPA releases latest Bellwether Report
Companies’ total UK marketing budget growth hits one-year high.
News
Lumen Research and TVision announce partnership
Lumen Research and TVision have announced a global partnership for advanced attention-first measurement and media buying.
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