News
Marks & Spencer partners with Metro to promote Valentine’s Day blooms
Ahead of Valentine’s Day, Marks & Spencer has partnered with Metro to promote its range of Valentine's Day flowers.
Advertising/commercial
News
Cavai launches conversational video
Cavai, a conversational advertising cloud, has launched conversational video, which it describes as a ground-breaking format designed to maximise engagement within digital advertising.
News
White Bullet’s integration 4D Context Outcomes Engine is now live
The integration of cybersecurity and IP protection specialist White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live.
News
Google reports quarterly profits of over $20bn
Google’s parent company, Alphabet, posted 4th quarter figures ahead of expectations on both top and bottom lines, with revenue up 32% y-on-y at $75.33bn, and profit up to $20.64bn from $15.23bn.
News
Grazia appoints Jane McFarland
Jane McFarland has been appointed Associate Editor (Fashion, Luxury & Beauty) of Grazia magazine.
News
Impact.com announces raft of new hires
Partnership management platform impact.com has announced 48 new hires in the first month of 2022, as well as plans to appoint over 500 new members of staff.
News
MNA promotes Kim Hazel
Midland News Association has promoted Kim Hazel to head of advertising.
News
Immediate appoints new CRO
Immediate Media Co has announced the appointment of Julian Lloyd Evans to lead its UK advertising teams in the role of Chief Revenue Officer.
News
Google criticised over indecision in replacing ad-cookies
Members of the advertising industry have criticized Google's "indecision" over the replacement for third-party cookies.
News
US ad industry urges FTC to resist calls to ban online behavioural targeting
The Association of National Advertisers in the US has urged the Federal Trade Commission to resist calls to ban online behavioural targeting, arguing data-driven advertising benefits consumers as well as advertisers.
News
2021: strongest year ever for UK’s ad market
The latest AA/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected.
News
giffgaff wins Mail Metro Media’s Centre for Attention Competition
The competition prize gives advertisers a free multi-platform campaign worth over £500,000 across dmg media titles, and one Lumen attention study.
News
FT partners with Brand Metrics for brand lift measurement globally
Brand Metrics, a technology company which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the FT.
News
UK companies revise marketing budgets up but Omicron slows growth
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the latest IPA Bellwether Report.
News
Mail Metro Media appoints Chief Revenue Officer
Mail Metro Media last week announced that Dominic Williams, Executive Director, Advertising, has been promoted to Chief Revenue Officer.
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