Harper’s Bazaar has announced it has partnered with Range Rover, the official partner of The Championships, Wimbledon, on a multi-platform campaign including an exclusive event co-hosted at Wimbledon’s Ladies’ Singles Final.
Building on the success of last year’s collaboration with Jaguar Land Rover, the exclusive 360 partnership with Range Rover spans print and digital branded content, and saw both brands bring together an intimate group of VIP guests and friends of Harper’s Bazaar for a celebratory lunch in the Range Rover suite at Wimbledon’s Ladies’ Singles Final on Saturday 13 July.
The occasion saw guests from the worlds of fashion, music and film in attendance, including Nicola Coughlan, Pierce Brosnan, Joe Alwyn, Maisie Williams, Gwendoline Christie, Pink, Ambika Mod, Maya Jama, and Giles Deacon, amongst others.
Lydia Slater, editor-in-chief of Harper’s Bazaar, said: “As a brand with a unique British sensibility, Harper’s Bazaar is delighted to partner with Range Rover to elevate its sponsorship of The Wimbledon Championships. Our carefully curated content and highly engaged audience provide the perfect platform to drive awareness and mark this iconic sporting and cultural event.”
Anthony Bradbury, communications & insight director, JLR (UK), added: “We are delighted to reprise our partnership with Harper’s Bazaar again this year. The Championships, an iconic British cultural event, provides a unique platform for Range Rover to engage with clients through creative storytelling, and Harper’s Bazaar captures the elegance and refinement synonymous with our vehicles perfectly.”
The campaign runs until 19 July.
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