News
GumGum and JW Player announce partnership
Their partnership aims to integrate viewability and contextual capabilities to offer clients the opportunity to enhance scale, reach and campaign performance.
Advertising/commercial
News
Playground xyz publishes study into 'context' and 'attention'
New study from Playground xyz illuminates the nuanced interplay between context, creativity and attention for advertisers.
News
Future reveals expected consumer spending data
Future plc’s latest data shows the cost of living crisis is the number one concern for the UK public, yet 61% are quietly optimistic their spending will return to normal.
News
Google News Showcase announces new UK partner
The Guardian is the latest UK publisher to join Google News Showcase.
News
Passendo announces partnership
Email ad server and SSP, Passendo, has partnered with audienzz, a media company based in Zürich, Switzerland, to launch a newsletter advertising network in Switzerland.
News
White Bullet partners with Horizon Media
The cyber safety and intellectual property protection company will help Horizon Media to prevent ads ending up on pirate sites.
News
LOCALiQ Launches Survey
LOCALiQ, part of Newsquest Media Group, has launched a survey to detail the state of digital marketing in the UK.
FEATURE
The Pillars of Ecommerce Success
One publishing brand that seems to have nailed ecommerce is Marie Claire, both in the UK and, more recently, in the US. Ciar Byrne looks at its winning strategy.
Supplier Interview
Successful ad management: a question of inputs and outputs
Knowledge is power. Few would disagree with that time-worn phrase and, as Publishing Software Company’s Steph Cope tells James Evelegh, it’s the foundation stone of a successful ad sales operation.
FEATURE
Re-imagining advertising for digital editions
An advertisement in a print magazine is a clear and proven commercial proposition, but publishers need to be more creative when it comes to delivering advertising within digital editions.
News
Teads partners with Lumen Research to offer attention metrics
Lumen Research has signed a deal with media platform, Teads, to provide measurement and native creative metrics to clients.
COLUMN
Advertising dollars: how to get more of them
A panel session at Newsworks’ Festival of News looked at the importance of trust when it comes to selling advertising.
News
Advertising leaders set pathway to net zero industry worldwide
Leaders from many of the largest companies and associations in the world’s advertising industry announce their intent to plan the roll out of Ad Net Zero.
News
Newsquest unveils excellence award winners
The Newsquest Excellence Awards was held at Rutland Hall Hotel on June 16th 2022 with over 70 people from the company in attendance.
News
PwC: UK E&M revenue expected to reach £83bn this year
The UK is forecast to become the biggest entertainment and media market in Europe, says PwC
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