News
multilocal hires two new directors
multilocal has announced the appointment of Lola Oguntokun as People Director and Charlie Parkes-Patel as Sales Director.
Advertising/commercial
FEATURE
First party data strategy – have you got one yet?
With the imminent demise of the third party cookie, publishers need to focus on honing their first party strategies. This will not only enhance ad revenue but will open up a host of other marketing opportunities. And, it’s never too late to start.
INTERVIEW
Defunding fake news
Misinformation is a profitable business, made possible by Silicon Valley’s laissez-faire approach and an undiscerning programmatic ecosystem. Two senior media executives have decided to do something about it. Ray Snoddy meets them.
Q&A
Publishing software: 5 minutes with… Patrick Lidstone
Software makes the publishing world go round. We grab five minutes with Patrick Lidstone, co-founder of The Engine Shed, to see how independent publishers can use software to grow their businesses.
VIEW FROM AOP STEERING GROUP
Winning a bigger slice of the advertising pie
Publishers don’t get their fair share of ad revenue. What can be done about it? Lauren Dick, co-chair of the AOP Commercial Group, answers our questions about the key issues and challenges facing publishers’ commercial teams.
News
Bauer strengthens commercial team
Bauer Media has announced the appointment of two new senior roles as it strengthens its commercial sales team.
News
Smash Hits celebrates Derry Girls
Channel 4’s marketing campaign for the new series of Derry Girls includes a one-off edition of Smash Hits Magazine.
News
Lords Committee welcomes CMA commitment to tackling digital competition
Baroness Stowell, Chair of the Lords Communications & Digital Committee, has welcomed a commitment by the CMA to take more action on digital competition issues.
News
Adnami partners with AutoScout24
Adnami, an ad-tech company this week announced its new partnership with AutoScout24, a large pan-European online car market.
News
Cavai appoints Kate Lyons
Cavai, a leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast.
News
GumGum launches into 6 new European markets
Expansion comes as research shows that 75% of UK consumers are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.
News
Cavai appoints Jonathan Pacey
Cavai, a conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC.
News
AOP & Deloitte report digital publishing revenues up by 13.4%
The latest Digital Publishers’ Revenue Index from the Association of Online Publishers and Deloitte has revealed continued growth in digital publishing revenues in Q4 of 2021, up 13.4% from Q4 2020.
FEATURE
Taking cookie soup off the menu to boost reader engagement
Most of us like chocolate. Most of us like cheese. But would we put them together in a sandwich? Probably not. Sometimes, what works on its own simply doesn’t work when combined with other ingredients.
News
New research reveals podcast advertising commands highest levels of attention
A new study commissioned by the Guardian found podcast advertising raises positive perceptions of brands and encourages listeners to take buying action.
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