News
Sir Tim Berners-Lee’s start-up raises $30m
Sir Tim Berners-Lee’s Inrupt start-up has reportedly raised $30m in Series A funding.
Advertising/commercial
News
Passendo raises €2.3M to boost media publishers’ ad revenues
Passendo, an email adtech company, announces it has raised €2.3 million in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital.
FEATURE
Apple’s IOS Privacy Update and Email Newsletters: How Publishers Can Adapt
Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, but also opportunities.
FEATURE
The missing £2.7billion
Brands that don’t advertise in news brands make less profit and Newsworks has conducted lots of research to quantify that. CEO Jo Allan looks at some of the key findings from their latest study.
Supplier Profile – Trade House Media
Digital ad revenue: fulfil your potential
Many independent publishers are so overwhelmed by the digital ad ecosystem, that they take the route of least resistance when selecting their ad solution. This means their ad revenue is typically anything between 10-100% lower than it could be.
News
Bauer Media chooses Adpoint
Bauer Media has entered a three-year contract with Lineup to supply 300 of its users across its UK Publishing division with a single point of entry across its print, digital and events operations.
News
New research: Contextually targeted Ads drive 3.3x higher attention
Seedtag, a contextual advertising specialist, has released new research, "The Power of Contextual in the Attention Economy", a study conducted by Seedtag along with attention-measurement firm Lumen Research.
News
Adnami to receive six-figure sum of investment from Danish government
Tech company Adnami has announced it is to receive funding from the Innovation Fund Denmark programme, ‘Innobooster’; an initiative led by the Danish government and designed to support innovative development projects within startups.
News
White Bullet appoints Stuart Dickinson
IP protection and cybersecurity company, White Bullet, yesterday announced the appointment of Stuart Dickinson as Director of Advertising Operations and Client Success.
News
impact.com appoints a raft of new Business Development Representatives
impact.com, a partnership management platform, has announced the appointment of a number of new Business Development Representatives in EMEA.
News
The Guardian launches machine learning tool
The Guardian Australia has launched a machine learning tool which automates story evaluations for contextual ad targeting, seeking to move beyond cookies and other identifiers.
COLUMN
The scarcity model
US based Lessiter Media has come up with a successful way of increasing digital ad revenue – sell less.
News
Hearst UK appoints Kelly Warnell
Hearst UK yesterday announced the appointment of Kelly Warnell as Head of Technology and Entertainment in its Commercial Client Team.
News
Minderoo Foundation bargains with Big Tech on behalf of small publishers
The Minderoo Foundation, a federation owned by Australia's richest man, aims to help 18 small publishers agree a collective bargaining arrangement to secure licensing deals with Google and Facebook.
COLUMN
Boosting digital ad revenue
How do publishers go about increasing digital ad revenue? Here are some of the areas publishers need to focus on.
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