News
Ozone launches its own Attention Index
The Ozone Project, a publisher owned digital advertising platform, has announced the launch of the Ozone Attention Index.
Advertising/commercial
News
UK marketing budgets expand for first time in year and a half
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report.
News
News UK launches first-party data platform
News UK last week announced the launch of Nucleus, its new cross-brand, first-party data platform.
News
Ozone to debut outcome-based campaigns with MG OMD partnership
The Ozone Project, the publisher owned digital advertising platform, has announced a landmark test partnership with MG OMD.
News
Bauer launches Bauer Illuminate
Bauer Media has announced the launch of its new product offering ‘Bauer Illuminate’, a data-led targeted advertising solution from the Publishing side of the business.
News
Passendo Signs Strategic UK Partnership with 360 Publishing
Passendo, an in-email ad serving platform, has announced a new partnership in the UK with publishing and media consultants 360 Publishing.
News
Gordon & Gotch reworks Myriad to help reenergise businesses
Gordon & Gotch has released the latest version of its publishing administration software – Myriad 6.
News
The Guardian partners with Ocado to create shoppable experience
The Guardian has partnered with Ocado to deliver a shoppable experience to help readers get the most from its recipes.
News
Future launches new Content Hub for Licensing and Syndication partners
Future has unveiled a new content hub to facilitate the licensing of its magazine and web content.
News
NMA: Ban on paid-for HFSS advertising online will harm news media
The Government's ban on paid-for HFSS advertising online is a draconian measure which will harm news media publishers instead of the tackling the problem of childhood obesity, the NMA has said.
News
Immediate launches Slide Into Summer content partnership with NEFF
Immediate Media Co has announced the launch of its Slide Into Summer campaign, the continuation of a two-year content partnership with NEFF.
INTERVIEW
Outcome-driven
The last few years has seen a subtle but significant shift at The Economist, as the publisher has adopted a more product-led, outcome-driven approach. Meg Carter finds out more from Chief Product Officer Deep Bagchee.
FEATURE
Registered users drive commercial strategy
A customer-first strategy, a commitment to innovation and a desire to collaborate are powering growth at the UK’s biggest news publisher, writes Meg Carter.
News
Hearst unveils new research on how its content affects consumers
Hearst has unveiled research that measured individual interactions with its content (across digital, social and print) and how it affected respondent’s positivity levels.
News
HELLO! joins The Ozone Project
The Ozone Project has announced HELLO! as the latest publisher to join its alliance, bolstering the platform’s coverage of celebrity, culture and lifestyle content.
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