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Marie Claire introduces sustainable channel: The Marie Claire Vintage Edit
News

Marie Claire introduces sustainable channel: The Marie Claire Vintage Edit

Marie Claire UK has expanded its shopping site, The Marie Claire Edit, to include a new resale platform for “pre-loved” fashion, The Marie Claire Vintage Edit, in partnership with garment care brand Vanish.

14/09/2021

Future launches Audience Data Platform – Aperture
News

Future launches Audience Data Platform – Aperture

The intelligent platform allows advertisers to access Future’s rich first-party audience data captured across its portfolio of brands, helping them reach high-intent target audiences.

13/09/2021

Cavai bolsters team with appointment of Group Agency Director
News

Cavai bolsters team with appointment of Group Agency Director

Cavai, a leading conversational advertising platform, has announced the appointment of Attique Rehman who joins the business as Group Agency Director.

13/09/2021

Adnami announces two senior appointments
News

Adnami announces two senior appointments

Emelie Malmquist will be joining Adnami, an adtech company, as the new Head of Marketing and Automation and Steph Miller has been promoted to Managing Director UK.

10/09/2021

"The Mother Of All Parties!" Local Publishers Back Hospitality Sector
News

"The Mother Of All Parties!" Local Publishers Back Hospitality Sector

Publishers across the country have joined forces to back a campaign to support the hospitality sector badly affected by the impact of the pandemic.

07/09/2021

Autovia launches first-party data strategy
News

Autovia launches first-party data strategy

Major improvements to the way Autovia connects its audiences with car makers, dealers and other industry professionals have been announced.

31/08/2021

Impact Opens Office In Sweden
News

Impact Opens Office In Sweden

To spearhead the organisation’s expansion in Sweden, Marcus Ericson has been appointed Country Manager.

25/08/2021

AOP and Deloitte report digital publishing revenues up by 31.9% in Q1
News

AOP and Deloitte report digital publishing revenues up by 31.9% in Q1

Digital publishing revenues in the UK increased to £152 million in Q1 2021, up by 31.9% in comparison to Q1 2020, according to the latest Digital Publishers’ Revenue Index from AOP & Deloitte.

25/08/2021

Adverty partners with Azerion to strengthen in-game advertising’s reach
News

Adverty partners with Azerion to strengthen in-game advertising’s reach

Adverty, a leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital).

24/08/2021

Conversational ad platform Cavai raises over £6.5 Million
News

Conversational ad platform Cavai raises over £6.5 Million

Cavai, a conversational advertising platform, has raised £6.5M from a range of prominent investors including venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital.

20/08/2021

Advertising Fuels $1.34 Billion Illegal Piracy Market
News

Advertising Fuels $1.34 Billion Illegal Piracy Market

Online criminals who offer stolen movies, TV shows, games, and live events through websites and apps are reaping $1.34 billion in annual advertising revenues, according to new research from the Digital Citizens Alliance and White Bullet.

16/08/2021

Ozone Project launches Ozone Ad Manager
News

Ozone Project launches Ozone Ad Manager

The Ozone Project, the publisher-owned digital advertising platform, has announced the launch of Ozone Ad Manager, a new audience insights dashboard and campaign planning tool.

13/08/2021

Still using Excel to manage your ad sales? Why is that?
SUPPLIER INTERVIEW

Still using Excel to manage your ad sales? Why is that?

Too many publishers, PSC’s Laurence Cope tells James Evelegh, are managing their advertising sales using tools that are not fit for purpose. This means, he says, that they are making life unnecessarily difficult for themselves.

By James Evelegh  |  04/08/2021

Brands and publishers know branded content works – they just need the proof
FEATURE

Brands and publishers know branded content works – they just need the proof

Branded content campaigns are an increasingly important revenue stream for publishers, but proving their effectiveness has been problematic, writes Sean Adams, global insight director at Brand Metrics. That is, up until now…

By Sean Adams  |  29/07/2021

Wickes and Bauer celebrate ten-year partnership with new deal
News

Wickes and Bauer celebrate ten-year partnership with new deal

Wickes and Bauer Media are this year celebrating ten years of working together with a new booking that comprises activity across Bauer’s radio and magazine brands.

28/07/2021

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