News
Mail Metro Media appoints Chief Revenue Officer
Mail Metro Media last week announced that Dominic Williams, Executive Director, Advertising, has been promoted to Chief Revenue Officer.
Advertising/commercial
News
New NMA Chairman calls for action to level the playing field
Jim Mullen has called for government and regulators to take “swift and decisive action” to level the playing field between the tech platforms and news publishers.
News
Adnami strengthens executive team
Ad-tech company Adnami has appointed Jørgen Gosvig as Chief Financial Officer as it plans for further growth and expansion across Europe.
News
Reach launches digital tech platform Neptune and in-house Ad Tech Workshop
Today, Reach announced the launch of its newly named digital tech platform Neptune, bringing together its existing first party data platform with its slate of data matching capabilities and AI tools.
News
Google prohibits ads promoting climate change denial
Google told The Guardian that it "recently launched a new policy that will explicitly prohibit ads promoting climate change denial".
News
Verasity Completes Major Corporate Rebrand
Verasity has announced that it has completed a major corporate rebranding exercise and refreshed its website as part of its Q4 2021 Project roadmap.
News
GMG announces new UK advertising senior leadership team
Following a series of successful campaigns and a new UK advertising strategy, the Guardian has announced a series of senior promotions within the team.
News
Verasity Joins the Brightcove Marketplace
Verasity, a protocol and product layer blockchain platform, has announced its partnership with video for business platform, Brightcove.
FEATURE
The Online Safety Bill & Specialist Publishers
The Online Safety Bill is a watershed moment in the regulation of tech platforms worldwide, bringing accountability to the actions of platforms. Its success or failure could have ramifications far beyond the UK, writes the PPA’s Seb Cuttill.
News
AT&T sells ad tech business Xandr to Microsoft
Microsoft has agreed to buy Xandr from AT&T for a reported $1bn, about a year after the telecommunication firm first put the advanced advertising unit on the block.
News
PWC to lead investigation into media budgets
The US Association of National Advertisers has appointed PricewaterhouseCoopers to act as lead agency for its investigation into how media budgets are distributed along the ad-tech supply chain.
News
News brands unite to boost nation
Special cover wraps and home page takeovers to promote the booster jab campaign ran across national newspapers yesterday and will run across regional news brands today.
News
UK advertising watchdog labels crypto adverts a “red-alert priority” issue
The Advertising Standards Agency has labelled crypto adverts a “red-alert priority issue”, banning a number of adverts from reappearing.
News
US publishers sue Facebook as ad revenues dry up
Lee Wolverton, executive editor of one of the estimated 200 US news groups suing Google and Facebook, said publishers had decided to act as newspaper ad revenues have fallen 82% in 16 years.
News
US Senator calls for government investigation into Facebook
Elizabeth Warren has urged the Securities and Exchange Commission and the Justice Department to investigate whether Facebook has misled people about the reach of its advertisements.
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