Ecommerce – the future of media or a dangerous distraction? Get it right and it can transform your company’s financials. Get it wrong, writes Jim Bilton, and it can destroy your business. And there are plenty of examples of both.
National news brands have joined agencies and brands from all sectors of the UK economy in signing up to the Advertising Association’s Ad Net Zero initiative.
Impact has released two new research reports that reveal key drivers for commerce content and the revenue opportunity it presents for digital publishers and brands.
Brand Metrics, a company specialising in the measurement of digital advertising, has appointed Taylor Sturtevant to head up its US Customer Success team.
Future plc has announced the appointment of Elizabeth Deeming as SVP of Group. The new function will support B2B growth and lead generation.
Complexity is not an asset in media sales. Indeed, simplicity is king and news and magazine media still have work to do in this area.
Exceptional creative is one requirement for effective advertising and dynamic optimisation using real-time data is another. Adnami's Simon Kvist Gaulshøj explains how they can be used together to great effect.
First-party data will be one of the main talking points at next week’s AOP Publishing Tech Talk event. Ahead of that, Philip McMullan, Head of Insight and Data at The Evening Standard, answers our questions about the cookieless future…
Hearst UK has announced the appointment of Joanne O’Hara as Head of Homes in the commercial Client team.
Trust is a huge issue in digital advertising. Are the ads being seen by real people or bots? Justin Wenczka, CRO at Verasity, says that using blockchain technology is the way to deliver trustworthy figures.
As things slowly get back to normal, publishers are expecting strong performances from their media sales teams. Martin Maynard has some advice for salespeople returning to the fray…
Digital ad spend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released this week.
IP protection company White Bullet and ad tech platform Smart AdServer have announced a global partnership designed to help eradicate the scourge of piracy from the global media landscape.
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams.
Steve Hadfield joins the marketing agency from MediaCom, bringing additional traditional media experience to leverage and optimise tmwi’s datatech solutions.
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