IAB Europe this week announced the public launch of its Consent Management Platform (CMP) Validator Tool and the results of its first round of tests for registered CMPs on its Transparency & Consent Framework (TCF).
The Economist Group yesterday published new research that reveals a growing disconnect between CMOs’ vision for the marketing function, compared to their C-suite counterparts, and even their own marketing teams.
A new survey from the World Media Group into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues.
News UK has appointed Cashcade and Gaming Realms plc founder Simon Collins to the new role of MD, Betting & Gaming.
Bauer Media yesterday brought Smash Hits magazine back for a one-off special in partnership with the new West End musical & Juliet.
The Ozone Project, a publisher-owned advertising network, has announced The Stylist Group as its fifth publisher.
The IPA and the Financial Times have launched the first execution in a campaign to help business leaders better understand brand building and focus more investment in long-term branding.
Ad sales will remain a vitally important revenue stream for many years to come. Key to maximising sales is giving proper support to your sales teams.
BPA Worldwide and Centro have teamed up to offer a turnkey solution to deploy audience-driven advertising including audience extension and account based marketing (ABM).
Wave2, part of the Miles 33 group, has announced the official release of the third generation of its Dynamic Publishing Solution.
ESI Media this week announced the appointment of Blair Tapper to the role of SVP, North America.
The River Group has announced that it’s expanding its expertise into PR and launching Maven Communications.
Nemorin Film & Video has appointed two senior executives to its board as it gears up for a future powered by big data, AI, listening and machine learning.
You won’t find many people who think that having a complete picture of your customer base is anything other than a good idea. So, why do many publishers soldier on without one, or make do with an inadequate CRM solution?
Hearst UK is partnering with Procter & Gamble in a body confidence campaign after its largest ever research piece revealed how negatively women think about their bodies.
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