The partnership’s aim is to help drive further support for local businesses within London via a multi channel campaign, which includes a 25% off promotional offer on the Uber Eats app.
Time Out Group launched the global Love Local campaign in May to lend its voice to a range of crucial causes that are fighting to support local food, drink, culture and entertainment businesses that bring joy and make each city unique, say the publishers.
Now, Time Out is partnering with Uber Eats to bring wider attention and continue championing everything local. The multi-channel campaign includes a Love Local digital hub, sponsored by Uber Eats, on the Time Out London website. It will feature a series of love letters from Time Out editors in the UK. The editors have dedicated letters to their neighbourhood, expressing their love for the restaurants, bars, entertainment venues and more, which they have missed while in lockdown. The sponsored content will also include ‘Couchbound’ newsletter and Instagram posts.
While locals can’t visit their favourite culinary hot spots right now, Uber Eats is helping restaurants and bars stay in-touch with their customers, says Time Out. Each love letter on Time Out London and Uber Eats partnership hub will direct readers to open restaurants in their neighbourhood that are available via the Uber Eats app. In addition, Time Out will highlight their top-rated Uber Eats venues and provide Londoners with a 25% off promotional offer (with a maximum discount of £10) to make spending locally that much easier.
Wayne Mensah, Director of Time Out Group Creative Solutions, said: “Time Out, with its global Love Local campaign, is using its platforms as a megaphone to help support the hospitality industry bounce back as lockdowns ease. We are excited to team up with Uber Eats on this important mission and help Londoners rediscover their neighbourhoods and remember what community is all about - encouraging reconnection with our much-loved local businesses and the personalities that make each corner of the capital unique.”
Toussaint Wattinne, General Manager, Uber Eats UK: “We are very excited to support this phase of the Love Local campaign in the UK. Uber Eats is passionate about helping and supporting local businesses to continue trading during this difficult time. We as a business are doing all we can to help customers stay connected to their local community and establishments. Through Time Out’s platform we are able to directly speak to our target, city consumer with promotions to order from the best rated and most exciting food outlets in their neighbourhood.”