News
BDUmedia selects AdPortal from Wave2
Wave2 Media Solutions, the UK-based newspaper software specialist, yesterday announced that BDUmedia has become the latest newspaper publisher to adopt its technologies.
Advertising/commercial
News
Consumers cautious but considering smart home tech
Eight in 10 consumers are interested in buying a smart tech product for the home but the purchase journey can take up to three months, according to new research by Time Inc. UK, which was revealed on Friday at London’s Smart App-artment.
News
Forbes launches 'Pulse'
Toyota is the first Forbes marketing partner to launch a 'Pulse' campaign
News
Warrantywise partners Auto Express new car awards
Auto Express announces that Warrantywise will be the first ever headline partner for the Auto Express New Car Awards 2015.
News
ESI Media and Specsavers announce six-figure partnership deal
ESI Media and Specsavers yesterday announced an eight-month partnership across ESI Media’s multi-platform portfolio, designed to boost Specsavers’ fashion credentials in London.
News
Microsoft partners with Bloomberg at London City Airport Hub
Bloomberg Media today announced an advertising partnership with Microsoft within the Bloomberg Hub experience at London City Airport (LCY).
News
Bauer Media’s New Adventure: A Cultural Creative Agency
Bauer Media is launching Adventure, a cultural creative agency, with the capabilities to create, produce and deliver campaigns with deep cultural resonance for brands, says the company.
News
Bauer Media appoints Interim COO of Advertising
Bauer Media UK yesterday announced the appointment of Linda Smith as Interim Chief Operating Officer of Bauer Advertising.
News
IAB research: average household now owns 7.4 internet devices
Due to nearly four in 10 (37%) British households buying a tablet in the last year, the average household now owns 7.4 devices that connect to the internet.
News
New company to be created for audience measurement of newsbrands and magazines
The Publishers Audience Measurement Company (PAMCO) will next year replace the National Readership Survey Ltd. (NRS) as the organisation which oversees the audience figures for newspapers and magazines.
News
News UK Commercial launches Access One
Yesterday, News UK Commercial launched ‘Access One,’ a new advertising approach that gives advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.
News
Grazia launches ‘Shoespaper’ with OFFICE Shoes
Bauer Media’s Grazia, the weekly glossy magazine for women, has announced an exclusive partnership with OFFICE to promote OFFICE’s profile amongst new customers and position them as the destination footwear brand.
News
Joe Doherty jets into Mail Newspapers Advertising
Mail Newspapers Advertising yesterday revealed that it had appointed Joe Doherty as its new Head of Travel Advertising.
News
GroupM welcomes PATS
GroupM, the media agency, has signed up to the Publisher Advertising Transaction System (PATS) to simplify and improve transactions with the six leading UK national newspaper groups.
News
P&G earns ABC certification for Online Behavioural Advertising
Procter & Gamble (P&G) has become the first advertiser to obtain the EDAA Trust Seal for best practice in Online Behavioural Advertising.
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