Ars Technica UK forms a partnership with Venturi

One of the world’s influential technology websites, Ars Technica UK is teaming up with the Venturi Formula E racing team for this weekend’s Visa London ePrix event at Battersea Park.

The London ePrix event is the final round of the FIA’s Formula E racing series for all-electric powertrain single-seater racing cars.

Condé Nast Britain launched the digital only iteration of Ars Technica last month, building on an already strong European following for the site which originated in the States.
The Venturi Formula E team has been a competitive force from the first round of the innovative zero emissions racing series, and drivers Nick Heidfeld (from Germany) and Stéphane Sarrazin (from France) arrive in London this week confident of building upon the team’s previous podium finish in the last round of the series in Moscow.

The partnership will see Ars Technica UK and Venturi working together on a number of collaborations in the run-up to the inaugural London ePrix event, which will be seen not only by a sell-out crowd at the unique south- west London location but also by a live television audience on the ITV network.

S. I. Newhouse, Ars Technica UK’s Business Director, commented: “The FIA Formula E series and the Venturi team is a natural fit for the Ars Technica brand. We’ve followed the progress of the series since its launch in 2013 and we love what they are trying to achieve in terms of clean mobility in a racing context. Our partner Venturi has 15 years of experience in the EV industry and they continue to pioneer drivetrain technology with their FIA landspeed records. We are proud to have the opportunity to partner Venturi in London and we look forward to reporting on the racing and technology.”

Venturi’s Team Principal Nicolas Mauduit explained the thinking behind the partnership: “We are always looking for new ways to communicate our brand and our programmes to tech savvy audiences and Ars Technica is the foremost digital platform for technology reporting. We very much look forward to working with Ars Technica’s UK team and to developing our relationship for mutual gain.”