A neuroscience-based research study from News UK Commercial focused on The Times reveals how print and tablet advertising and content deliver the same levels of engagement and memorability.
ESI Media yesterday announced that Asda will sponsor The Independent on Sunday’s Rainbow List – the new name for the paper’s annual Pink List – which honours the 101 most influential lesbian, gay, bisexual and transgender people in Britain.
Following its recent debut in the UK, Business Insider has hired Gary Kakoulli as Commercial Director, UK and EMEA to develop strategic partnerships with brands and drive mobile advertising revenue.
Online life insurance company Beagle Street has launched the ‘Happy for Life Project’ – a major branded content partnership with Guardian Labs.
MailOnline yesterday announced the appointment of Anne Shooter as Commercial Editor.
On Thursday 30th October company.co.uk brought together eight key fashion bloggers and eight major UK retailers for ‘Company Bloggers Style the High Street 2014’ in association with Impulse.
Newsquest Media Group announced last week its plan to launch a new Sales Academy and the appointment of Steve Tinniswood to the new role of Head of Sales Development.
Metro, the urban media brand, has announced the launch of a special edition tech magazine in partnership with the new Ford Focus.
Research released yesterday by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media.
Baileys is sponsoring the Cosmopolitan Ultimate Women Awards 2014.
The Newsworks Planning Awards attracted a record of 85 entries from 16 agencies this year, including Manning Gottlieb OMD, MediaCom, OMD UK, Mindshare, Initiative and PHD.
As further investment in its digital capability, ESI Media has created two new roles, appointing Caroline Stent as Digital Business Development Director and Matthew Balch as Head of Mobile.
Telegraph Media Group (TMG) has revealed what it says is a media first print advertising format, promoting the luxury watch brand TAG Heuer.
Data released this week by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014. Growth of 8.5% year-on-year (reaching £4,515mn for the quarter) was the highest since Q3 2010.
Paul Clarke, the former commercial chief of Big Picture TV and a former MD of Carat Business, has joined The River Group as Director of Business Development.
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