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Audience/circulation

New company to be created for audience measurement of newsbrands and magazines
News

New company to be created for audience measurement of newsbrands and magazines

The Publishers Audience Measurement Company (PAMCO) will next year replace the National Readership Survey Ltd. (NRS) as the organisation which oversees the audience figures for newspapers and magazines.

10/04/2015

MPP Global Powers Identity Management, CRM & eCommerce For MyMail
News

MPP Global Powers Identity Management, CRM & eCommerce For MyMail

dmg media, the company behind the The Daily Mail and The Mail on Sunday, Metro as well as MailOnline and Elite Daily, has further extended its relationship with MPP Global to support the launch of a new customer portal, MyMail.

07/04/2015

Email Marketing delivers top ROI, but team structure plays a part
News

Email Marketing delivers top ROI, but team structure plays a part

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO – 25% of marketers say both rank as ‘excellent’ – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra.

01/04/2015

Outbrain Announces Multi-Year Global Deal with ESPN Inc
News

Outbrain Announces Multi-Year Global Deal with ESPN Inc

Outbrain, the content discovery platform last week announced an exclusive multi-year global deal with ESPN to deliver sponsored content recommendations to its users around the world, while taking advantage of Outbrain’s real-time analytics and insigh

01/04/2015

Le Parisien Launches New Subscription Offering With MPP Global’s eSuite
News

Le Parisien Launches New Subscription Offering With MPP Global’s eSuite

Hot on the heels of launching new monetisation services with L'Équipe in October, Amaury Group has launched similar services with Le Parisien, the daily French newspaper which covers local, national and international topics.

26/03/2015

A 7-Step Social Media Plan For Your New Magazine
FEATURE

A 7-Step Social Media Plan For Your New Magazine

In the process of launching a new magazine? If so, your hands are probably pretty full and the chances are that fine-tuning your social media strategy is not your top priority. But, warns Amanda MacArthur, don’t leave it too late. The earlier you sta

By Amanda MacArthur  |  25/03/2015

July-Dec 2014 ABCs: a media buyer’s view
ANALYSIS

July-Dec 2014 ABCs: a media buyer’s view

Despite further falls in print circulation, magazine brands’ growing cross-platform presence and their continuing strong bonds with readers, give grounds for optimism. But, writes Jamie Higginson, the industry must accelerate its search for new and c

By Jamie Higginson  |  25/03/2015

Times and Sunday Times total subscriptions break 400,000 milestone
News

Times and Sunday Times total subscriptions break 400,000 milestone

Membership of The Times and The Sunday Times is now at 401,000 customers taking out a subscription to print and/or digital packages, representing a year-on-year growth of 22,000, News UK CEO, Mike Darcey announced yesterday.

24/03/2015

XpertHR launches US live chat
News

XpertHR launches US live chat

XpertHR launched live chat for its US customers last week, following a successful launch in the UK last year.

23/03/2015

Apple Watch Voted Must-Have Gadget of 2015
News

Apple Watch Voted Must-Have Gadget of 2015

T3, Future’s lifestyle technology media brand, unveils the tenth annual T3 Hot 100 – the list of the most wanted gadgets, tech innovations, trends and brands.

20/03/2015

MailOnline achieves Global Daily Traffic records in February
News

MailOnline achieves Global Daily Traffic records in February

The MailOnline achieved its best ever month for Global Average Daily Unique Visitors in February 2015 as for the first time ever, there were more than 14 million Unique Visitors to the website and apps each day on average.

20/03/2015

MPP Global launches New Metering & Entitlements Module
News

MPP Global launches New Metering & Entitlements Module

MPP Global has announced the launch of its new Metering & Entitlements Module, part of the company’s eSuite platform.

20/03/2015

FT strengthens digital focus with four senior appointments
News

FT strengthens digital focus with four senior appointments

The Financial Times yesterday announced the appointment of Renée Kaplan in the newly created role of head of audience engagement, Bede McCarthy as director of product, Mark Alderson as head of operations for the newsroom, and Kevin Wilson as visual n

20/03/2015

The Irish News Embarks on its Digital Future with MPP Global
News

The Irish News Embarks on its Digital Future with MPP Global

The Irish News is the first Northern Irish newspaper to implement a paywall to charge for access to digital content.

19/03/2015

MPP Global announce major enhancements to eSuite
News

MPP Global announce major enhancements to eSuite

MPP Global has announced significant enhancements to eSuite, the company’s cloud platform for content monetization.

18/03/2015

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