Beeline's Audience Management System (AMS) gives publishers and other data owners the ability to have a single view of all their data and gain a better understanding of who that audience is and the touchpoints they have with the brand. In turn, says Beeline, this improves the relevancy of communication and content.
MD Paul Harwood comments: "Accurate audience data is a key element of our business values. Beeline enables us to keep our data in an environment that allows us to target our readership with more accuracy, improve our marketing ROI and enable our clients a more fruitful exposure to the market. I became aware of Beeline through recommendation and have now seen first-hand that they have a growing track record of doing just that. I met with Daniel on several occasions and discussed our objectives and data goals and was impressed how quickly he understood our values and data requirements. I am confident the Beeline team will support and achieve our vision.”
Daniel Verrells, Managing Director of Beeline, also commented, saying: “We are delighted that another forward thinking publishing company have really focused on their data requirements and we have the software, services and expertise to support their vision. It's a growing trend and one that can only be good for the changing face of publishing.”
