With this promotion, Tom will become the first CDO to join the FT executive board, which oversees the company’s global strategy and performance.
In this role, Tom will oversee the strategic use of customer data and research across the organisation. He will help identify growth opportunities as well as experimenting and testing new ideas with the aim of building audiences and revenues. In addition to supporting product development, advertising and audience engagement with data insight, Tom and his team will create new tools to democratise the use of data across the business.
John Ridding, FT CEO, said: “I am delighted to welcome Tom to the FT executive board in recognition of the contribution data insight brings to the FT’s performance and success. His experience leading our data analytics team during a hugely important part of our digital transformation will be fundamental to the continued growth of our digital and subscription business.”
Since joining the FT in 2009, Tom and his team have spearheaded the use of data to improve business performance, allowing the FT to deliver better services and tools for both readers and advertisers, says the company. Under his leadership the FT has become widely recognised for its pioneering use of data, and his award-winning analytics team has grown to include more than 30 people dedicated to customer analytics and research.
