News
The Debrief creates geotargeted conversations around London
Bauer Media yesterday launched a hyper-targeted, dynamic outdoor brand campaign for The Debrief - the digital lifestyle brand for 20-something women.
Audience/circulation
News
TeamRock launches new online subscription model
On 3rd November, as part of its on-going international expansion, TeamRock launches a brand new subscription service, TeamRock+, available via www.teamrock.com.
News
Air Business ISO Certified
Following stringent audits, Air Business Group, the global mail, distribution, fulfilment and integrated subscriptions management bureau has achieved the highest level of internationally recognised quality and environmental standards ISO 9001 and ISO
News
The Beano samples with The Daily Mirror
The Beano has created a bespoke 32-page collector’s edition for The Daily Mirror.
News
Herald & Times grows circulation & hits record online subscriptions in September
It was not only an interest in the political system which was given a boost by the Scottish independence referendum; it appears it sparked an enduring interest in current affairs as well, says the Herald & Times Group.
News
Carbuyer secures 250,000 YouTube subscribers
Carbuyer.co.uk, Dennis Publishing’s car reviews website, has reached 250,000 subscribers on its YouTube channel, just days after achieving 100 million views for its videos.
News
Johnston Press appoints Senior Director of Brand and Product Marketing
Johnston Press plc has announced the appointment of Terry McGrath to the newly created role of Senior Director of Brand and Product Marketing.
News
RFP to be issued this month for new audience measurement system
Newspaper publishers in co-operation with consumer magazine publishers, advertisers and agencies, yesterday announced the timing for its review of audience measurement for published media brands, with the aim of introducing a new system of measuremen
Q&A
App Discoverability - Q&A
Yesterday, Rebekah Billingsley presented an InPublishing ‘Top Tips Webinar’, entitled ‘How To Improve The Discoverability Of Your Digital Magazine’. In the Q&A session that followed Rebekah’s presentation, we ran out of time before all the questions
FEATURE
Using Social Media to Drive Copy Sales
Publicising a forthcoming issue helps increase copy sales. Kind of obvious really. One arena where pre-publicity, if handled well, can lead to big uplifts is social media. The key, says Amanda MacArthur, is doing it well!
ANALYSIS
Jan-June 2014 ABCs: a media buyer’s view
With many consumer publishers investing heavily in social media and other touchpoints that don’t register on the ABC dial, what can an analysis of the latest ABCs really tell us about the state of the magazine sector and, asks Jamie Higginson, how re
FEATURE
10 ways to grow your revenue per subscriber
With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.
VIEW FROM THE STATES
Change Comes, Painfully, to the US Newsstand Channel
The US newsstand industry is in disaster recovery mode, writes Karlene Lukovitz, following the late-May demise of the nation's second-largest wholesaler, Source Interlink Distribution (SID), which had an estimated 30% share of the magazine retail dis
FEATURE
Search 2014 - The Nexus of Technology and User Intent
The past twelve months have seen a significant reconfiguration of algorithms, as search engines seek to hone search results through a better understanding of user intent. Some of these changes have gone unnoticed by the casual observer, but writes Am
FEATURE
Get engaged not dumped
However brilliant the strategy and execution of your renewal series, customers will not renew unless they have engaged with your publication over the previous twelve months. Fostering engagement is therefore the key to achieving high renewal rates, w
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