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Search – New Rules for the Same Old Game
FEATURE

Search – New Rules for the Same Old Game

With so much publisher focus now centred on apps and paywalls, it is tempting to think of ‘search’ as so last decade. Surely, it’s one less thing to worry about? This would be a mistake, writes Amanda Watlington, because the search game continues to

By Amanda Watlington  |  23/07/2013

Mike Ironside - interview
INTERVIEW

Mike Ironside - interview

With the plethora of new reading devices and the consequent audience fragmentation, the task of measuring readership has become a mightily complicated one. The National Readership Survey took a big step forward last September with the release of PADD

By Ray Snoddy  |  15/07/2013

Taking the Newsstand's Pulse
VIEW FROM THE STATES

Taking the Newsstand's Pulse

Amid a mood of growing urgency, writes Karlene Lukovitz, this year's Retail Marketplace conference (held in mid-June in Philadelphia) featured some notably frank discussion of the challenges facing the US newsstand business and what can be done to st

By Karlene Lukovitz  |  06/07/2013

Managing the Digital Channel
RESEARCH

Managing the Digital Channel

This time two years’ ago, writes Julian Thorne, the penetration of tablets in the UK stood at 2%. Now, it has cleared 20% and continues to rise fast - fast. Add in exploding smartphone usage and a constant flow of new devices and it all adds up to cr

By Julian Thorne  |  19/05/2013

Where content marketers go wrong – six top tips for brands
FEATURE

Where content marketers go wrong – six top tips for brands

Big brands are expanding their content marketing budgets, and using it to build a direct relationship with the consumer. Julia Hutchison looks at what the brands need to do to ensure that budget is well spent.

By Julia Hutchison  |  26/04/2013

Any Questions – Rebekah Billingsley
Q&A

Any Questions – Rebekah Billingsley

Last week, Rebekah Billingsley presented a webinar for InPublishing, entitled ‘How to Measure the Success of Your Digital Magazine - the main KPIs and how to measure them.’ In the Q&A session that followed, we ran out of time. Here, Rebekah provides

By Rebekah Billingsley  |  19/04/2013

25 market-tested copy tricks to tune up your landing page and get it selling
FEATURE

25 market-tested copy tricks to tune up your landing page and get it selling

Web visitors are like horses, says copywriter Andy Maslen. You can lead them to water but you can’t (always) get them to drink. Here are his 25 top tips to convert visitors into customers.

By Andy Maslen  |  18/03/2013

July-Dec 2012 ABCs: a media buyer’s view
ANALYSIS

July-Dec 2012 ABCs: a media buyer’s view

In general, the circulation of printed magazines is down. But the point is, says Jamie Higginson, it really doesn’t matter. Publishers shouldn’t be stressing particularly over the performance of one of their platforms, but should see it all as part o

By Jamie Higginson  |  18/03/2013

Social Media Strategies for Publishers
FEATURE

Social Media Strategies for Publishers

Publishing has always been associated with thought-provoking sentences, attention-grabbing headlines and heart-tugging photographs. Social media should have been a natural transition for marketers in the publishing industry, but, writes Amanda MacArt

By Amanda MacArthur  |  16/01/2013

Marketing Automation: The marketer’s silver bullet or an expensive toy?
FEATURE

Marketing Automation: The marketer’s silver bullet or an expensive toy?

Have you heard of marketing automation software? If not, you soon will. It’s possibly the answer to the challenges facing marketers who are trying to carry out multi-channel marketing in a complex data environment and business is booming for these ve

By Kate Mayfield  |  16/01/2013

Multi-packing – a media buyer’s view
FEATURE

Multi-packing – a media buyer’s view

It might not come as much of a surprise, but media buyers have a pretty dim view of multi-packing. MediaCom’s Charlotte Goddard explains why bundling two or three titles together at retail is bad for media buyers, advertisers, and also, ultimately, f

By Charlotte Goddard  |  16/01/2013

Mythology versus reality of UK digital Broadsheet pricing
FEATURE

Mythology versus reality of UK digital Broadsheet pricing

In 2010, the Times caused shock waves around the industry when it started charging readers for digital content. Three years on, other newspapers are beginning to wonder if charging might indeed be the way forward. Mark Billige looks at some of the my

By Mark Billige  |  04/01/2013

Customer Direct 2012
REVIEW

Customer Direct 2012

The PPA held its annual Customer Direct conference and awards at The Brewery on Wednesday. Martin Maynard was there, taking notes.

By Martin Maynard  |  23/11/2012

Round Table: How subs teams are adapting to the digital world
FEATURE

Round Table: How subs teams are adapting to the digital world

On 11 October, iSUBSCRiBE invited some of the UK’s leading subscriptions marketers to a round table event looking at how subscriptions departments were coping with the transition to digital. James Evelegh took notes…

By James Evelegh  |  12/11/2012

Big Data presents new challenges for online publishers
FEATURE

Big Data presents new challenges for online publishers

As publishers, we either sit on, or have access to, vast data sets, which, if manipulated efficiently and imaginatively, present considerable commercial opportunity. Yet, the size and complexity of the data pool and the shortcomings of existing platf

By John Baker  |  12/11/2012

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