Publicising a forthcoming issue helps increase copy sales. Kind of obvious really. One arena where pre-publicity, if handled well, can lead to big uplifts is social media. The key, says Amanda MacArthur, is doing it well!
With many consumer publishers investing heavily in social media and other touchpoints that don’t register on the ABC dial, what can an analysis of the latest ABCs really tell us about the state of the magazine sector and, asks Jamie Higginson, how re
With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.
The US newsstand industry is in disaster recovery mode, writes Karlene Lukovitz, following the late-May demise of the nation's second-largest wholesaler, Source Interlink Distribution (SID), which had an estimated 30% share of the magazine retail dis
The past twelve months have seen a significant reconfiguration of algorithms, as search engines seek to hone search results through a better understanding of user intent. Some of these changes have gone unnoticed by the casual observer, but writes Am
However brilliant the strategy and execution of your renewal series, customers will not renew unless they have engaged with your publication over the previous twelve months. Fostering engagement is therefore the key to achieving high renewal rates, w
Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and
The latest ABCs show continued circulation declines, but the introduction of the new Combined Total Circulation Certificate has helped break the fall. Jamie Higginson tracks the trends and calls for better cross-platform metrics and closer collaborat
Regional daily newspapers were once proud to sell 100% of their copies. Today, the London Evening Standard is totally free, and other big city dailies are starting to give thousands away. Steve Dyson reports.
The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tel
Despite all the hype, sales of digital magazines are still dwarfed by sales of print. But, critically, the digital channel is a growing one and, writes Jess Burney, publishers like Immediate Media are working hard to develop it further.
Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albe
“Be everywhere” is a mantra that's been popping up in interviews with magazine media executives — and, writes Karlene Lukovitz, perusing the weekly stream of new-initiative announcements from the majors confirms that this isn't mere hyperbole.
Compare the job description of anyone in the publishing sector today, with the corresponding job description for the same role, ten years ago, and the degree of change is breathtaking. Neil Jagger, Group Newspaper Sales and Marketing Director of Trin
Are you open to advice? Or do you take it as some kind of affront or an irritating distraction? Or do you take advice on board, give it due consideration, and make changes where necessary? I like to think of myself as the latter, but normally I have
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