The Daily Mail says it has surpassed 10 million followers on TikTok reinforcing its position as the largest news publisher on the platform worldwide.
This achievement encompasses the various specialised accounts under the Daily Mail umbrella, including the global news account, UK news, crime, sport, royals, showbiz, US and Australia.
The range of content across the group’s Mail accounts has captivated the attention of a new generation of followers with over five billion views in the last 12 months, added the publisher.
With one in 10 using TikTok as a source of news in the UK, the video-sharing platform is increasingly being used by 18 to 24-year-olds to keep up to date with current affairs.
Last year over 74 million people viewed the moment Maya and Kyle Kowalski won their $220 million lawsuit and more than nine million people watched prime minister Rishi Sunak proclaim that a ‘woman is a woman’.
In October the Daily Mail says it became the biggest news publisher on TikTok with near 6.5 million followers and is now sitting at 7.8million followers.
The publisher outlined that its statistics over the last 12-months reveal that the Mail’s short-form content is resonating with audiences:
- 5,360,269,059 views
- 5,225,365 net follower growth [+115% growth]
- 310,618,947 likes
- 11,638,884 comments
- 27,957,381 shares
TikTok is one of the fastest growing social media platforms for news and is credited with growing the reach of the Daily Mail brand around the globe to millions of young people.
MailOnline’s head of social video, Phil Harvey said: “The 10 million followers’ milestone on TikTok is a testament to the team's dedication to delivering timely and compelling content to an expanding audience demographic.
“This achievement is a shared success, marking a momentous step forward in the Daily Mail's mission to inform, entertain and inspire audiences worldwide.”
MailOnline publisher and editor, Danny Groom said: “This is a fantastic achievement by Phil and everyone in his team. Our huge TikTok audience is envied by news publishers across the globe and is the result of the team’s tireless efforts to produce engaging content which is worthy of the Mail brand and appeals to a new generation of viewers.
“It’s a very exciting time for everyone involved in this project but we want to keep on growing.”
Mail Metro Media’s chief revenue officer, Dominic Williams said: “This amazing milestone for our social video channels further enhances the Mail’s unrivalled position as no.1 for engagement with audiences across all platforms.
“Our 360 content approach ensures we are reaching every demographic on a global scale, wherever and however they like to consume their news – and in turn, creating the ultimate destination for our advertising partners’ brands.”
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