PAV figures measure the number of copies of a publication actively opened by an individual using a particular device, and will appear in the Multi-Platform Report, as well as ABC’s proprietary data tool, QuickView.
ABC launched new Publication Active View metrics for Digital Publications earlier this year to allow publishers to measure digital usage more comprehensively and deliver increased accountability for this sector. The new metrics were agreed by advertisers, agencies and media owners to build on existing circulation metrics for digital publications announced in 2012.
Paul Hayes, Managing Director of News UK Commercial said: “The development of this new measurement tool, which keeps pace with the way content is delivered and engaged with, is crucial to the industry. ABC has moved quickly to respond to these needs, and we are delighted to be the first media brand to release PAV figures which highlight the high levels of engagement amongst our tablet audience.”
Charlotte Tice, Head of Publishing, Mindshare comments: “In this constantly evolving and multi-platform market, it is crucial for media buyers to have industry-agreed data at their fingertips. ABC has developed an innovative range of metrics for digital publications, which allows media owners to showcase their brand reach and gives the industry greater transparency for this emerging sector. ”
Jan Pitt, Group Executive Director, ABC comments: "ABC’s ongoing programme of innovations has developed a series of metrics which demonstrates activity and circulation across digital publications. We expect many more publishers to follow News UK’s lead in delivering buyers industry standard audited figures for activity as this is established as the mandatory metric for digital publications in the newspaper market.”
About ABC
ABC says: “ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’.
ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:
1. To bring the industry together to agree standards that define media measurement and determine best practice.
2. To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.
ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.
ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is president. Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.”
