The 2-year deal will commence on the 1st January 2012.
Following Air Business’ successful initial trial for both weekly time sensitive and monthly titles, the steady stream of positive responses received from subscribers acted as a catalyst in IPC Media making the decision to move the rest of its titles (an entire portfolio of over 60 consumer magazines) to Air Business.
In addition, IPC Media will also continue to use Air Business’ subscription management bureau Quadrant, which was recently acquired from Reed Business Information.
Adam Sherman (pictured), Air Business Group Managing Director commented: “I was absolutely delighted that IPC Media has placed its trust in Air Business and that our relentless focus on quality and excellent customer service has paid off in what has been a very challenging and commoditised market place.”
Kevin Lamb, Acting Head of Marketing Operations said: “It was clear from the early stages of our trial that Air Business had a very strong focus on quality of service to our customers and we're really pleased to make them the sole provider of our international postal distribution.”
About Air Business
Air Business says: “Air Business Group is the UK’s leading global distribution, fulfilment and integrated subscriptions management bureau, with a specialist focus on international and domestic despatch and delivery for the publishing sector.
Air Business already has a vast amount of experience in the publishing sector, covering academic, education, health, media, across B2B and consumer publications. We work with leading publishers of all sizes and send many time-sensitive and non-time sensitive publications throughout the world. We are very proud of the accuracy of our mail monitoring systems and the quality of service we provide in physical distribution and customer experience.”
