The Summit, entitled ‘The Power and Future of Content’, will be the world’s leading conference on branded editorial content, says the APA.
The Summit takes the form of a one-day conference gathering some of the world’s leading experts in digital and print to define and discuss the revolutionary concept of ‘Content’. The event will bring together international marketers, media leaders and content makers to give unrivalled insight into the industry to both brand marketers and agency professionals alike.
An interactive format of roundtables, panel discussions and Q&A sessions will see industry leading lights debate the burning issues of the day. Confirmed speakers to date include David Seers (COI), Ben Hammersley (Wired Magazine), Julia Hobsbawm (CEO Editorial Intelligence), Julie Meyer (CEO Ariadne Capital), Lorna Tilbian (Numis Securities), James Pimentel-Pinto (Agency Mobile), and Susan Aubrey-Cound (M&S).
The Summit programme is divided into five key sessions, giving a 360-degree view of the content industry and its future. The subjects debated include:
1. Future of content for brands
2. What consumers want and how they want it
3. The future of advertising
4. Content and distribution
5. Cross media content and driving brand sales
Julia Hutchison (pictured), COO, APA comments “The launch of the Content Summit 2010 is a fantastic moment for us at the APA, as we continually strive to further the understanding of the power of content in the marketing mix. The success of a brand’s profile is completely reliant on harnessing the power of this medium and so the Summit is an essential guide for marketers looking to get it right. We are bringing together the leading lights from a range of disciplines to provide insight, debate issues and most importantly inspire innovation.”
The International Content Summit 2010 will take place at Old Billingsgate on 24th November 2010. For more information please visit www.content2010.co.uk or follow @Content2010 on Twitter.
