The latest solution provides for small and mid-sized publishers with a cost-efficient platform that enables rapid deployment of highly customisable, highly configurable, branded local news and GPS-enabled content.
Developments to Polopoly include tools for tablet publishing, text mining, WYSIWIG editing, dynamic landing pages and rapid microsite creation. Polopoly is also available through Software as a Service (SAAS) framework, helping publishers reduce operating costs by eliminating their day-to-day IT responsibility and increasing editors’ ability to quickly adapt to their user needs.
Access Network has integrated its City Guide Publisher CMS with the Polopoly Web CMS, enabling publishers to customise and manage location-based content and to distribute that customised content through highly-configurable mobile and online applications.
BlackBook chose the system for its out-of-the-box functionality, rapid implementation and integration with the City Guide Publisher platform.
“The partnership between Atex, Access Network and BlackBook enables BlackBook to focus on what it does best – producing outstanding content for its readers – and turning over the dynamic technology requirements to experienced software vendors to create a modern, ultra-flexible and fast platform built for today’s publishing industry,” said Chris Mohney, SVP, General Manager, BlackBook Media.
“Going forward Polopoly will continue to see improvements as we add greater integration with leading ad platforms that allow for more targeted contextualised ads,” said Lars Jiborn, VP of Sales, Atex.
“BlackBook will continue to push the envelope and be the ultimate case study for how publishers can excel in the local content space and leverage technology,” added Ari Horowitz, CEO, The Access Network Company.
About Atex
Atex says: “Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimize their digital strategy. As a global organization, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalized, localized, collaborative, contextually relevant, and available on demand.”
