Thinking that the move to direct mail increases the value of the magazine for advertisers and following a review of the account, Publicom have been appointed to handle the advertising and insert sales.
IKEA Family Live magazine will launch in the Republic of Ireland this autumn to coincide with the opening of the first store in Dublin. August Media now publishes the magazine in 24 languages, one of the biggest customer magazines in the world.
“This targeted development of the distribution from IKEA is a real indication of the value of the magazine in building and retaining business. As a marketing solution, customer magazines’ ability to activate an audience is unrivalled,” says Mark Lonerga, August Media's managing director.
