Stuart (pictured) has been tasked to create new music and film event initiatives and to establish deeper strategic partnerships with the entertainment industry.
During Stuart's eight years publishing EMPIRE, Q, Mojo and Kerrang! he has established Live events and Awards' ceremonies as a core offering of these brands. His new role provides Bauer Media with an opportunity to deepen and further extend their activities in this area both in the UK and overseas, and across the Bauer Lifestyle and Entertainment portfolio. Going forward, Stuart will work closely with Ric Blaxill, Head of Music and Partnerships for Bauer’s Radio business, and Gidon Katz, MD of Box TV, to identify and quantify other live event and new revenue opportunities.
Stuart will report into Paul Keenan, Chief Executive of Bauer Media, who commented: "To accelerate our ambitions in this exciting area of growth, we needed to dedicate senior resource to spearhead these plans and drive new revenue streams for the business. Stuart was the obvious choice to step outside the day-to-day business and take on this key new role, particularly given his expertise and great track record of achievements with live events, sponsorship and client delivery across our music and entertainment brands.
"This is a strategic growth opportunity for us in 2011 and I am confident Stuart will effectively develop this crucial area of the business through which we can better engage with our consumers. Key to the role will be the formation of mutually beneficial partnerships with third party companies in the events and entertainment business."
Stuart starts in his new role with effect from January 2011. As a result of Stuart's new role, Bauer Media has made several senior internal appointments.
Rimi Atwal has been appointed Publishing Director of Q, MOJO and Kerrang!
Rimi, previously Publisher across Yours, Top Sante and Parenting - and a former Publisher of FHM, Mixmag and Smash Hits - will continue to report into Jo Morrell, MD Lifestyle, who adds the Music brands to her current responsibilities.
Sophie Wybrew-Bond, MD of heat and Closer, will further expand her role by adding publishing of PPA Consumer Magazine of the Year, Empire, to her responsibilities.
Jo and Sophie both report into Paul Keenan, Chief Executive of Bauer Media, who said: "Rimi is one of our most innovative and strategic Publishers with a wealth of experience gathered from across the portfolio. In Jo and Sophie we have two exceptional leaders to help build on Stuart's success across our influential music & film brands."
