Kerrang! attracts an influential, passionate young audience across its multiple platforms, engaging with over 5 million music lovers each month through online, radio, TV, print and live events, says Bauer Media.
Edited by Kerrang! News and Digital editor John Longbottom who reports directly to editor James McMahon, along with Contributing Digital Editor Emily Carter, www.kerrang.com has redefined itself as a social news and entertainment site providing young digitally engaged rock fans with the most shareable breaking news, hot lists, video, audio and mini-interviews.
The new Kerrang.com is not only tablet and mobile optimised but integrates KerrangTV!, K! Radio Player and the brand’s social media channels on Twitter (465k) and Facebook (526k).
Launch partners, brokered by media agencies the7stars and Sold Out, include Festival Republic, Atlantic Records, Cooking Vinyl and Aloud.com. They will utilise the new creative outlets on the site to promote forthcoming gigs and album releases.
Editor, James McMahon commented: “Our new website offers fun and informative content that our loyal community can share and enjoy together. We can react to breaking News and share exclusive content quicker than ever before. Throw in the opportunity to stream Kerrang! TV and Radio via the site, and you've got the essential multi-platform hub for all young minded rock fans! Kerrang!'s world just got a hell of a lot bigger..."
Publisher David Bostock added: “We’re really proud of the new site, it will enable clients to serve advertising messages targeted by device, region and channel as well as delivering clickable skins, high impact billboards, double MPUs and homepage to site-wide takeovers. We’re looking forward to working with partners looking on cross-platform commercial solutions and branded native advertising content.”
