The stunning new look sees the title reinventing itself, with a focus of being at the heart of an ever-growing, interested and active community of wildlife lovers, says Immediate Media.
The re-energised content and design is intended to inspire readers to get out and experience the natural world for themselves, building their naturalist skills along the way. Key changes include:
* The introduction of ‘Local Patch Reporters’: 20 readers from around the UK all creating online nature journals including videos and photography, on their local wildlife
* More practical expertise in the form of new step-by-step guides and box-out tips
* A new-look ‘Wild’ section which reveals the greatest spectacles to see around the UK each month
* The launch of a monthly wildlife challenge, which extends to a wildlife night safari
* A wildlife gear page has been added to help readers find the best kit to enhance their ‘wild’ experiences
* An improved reviews section now includes wildlife exhibitions, local events and clubs, alongside book, app and DVD releases
Matt Swaine, Editor, commented: “BBC Wildlife Magazine’s greatest asset has always been its incredible team of writers and contributors, alongside the knowledge and enthusiasm of our readers. Through this redesign we’ll be harnessing the two to build a highly engaged community around the BBC Wildlife Magazine brand. More than ever we want to encourage people to seek out their own wildlife adventures, from the great spectacles in the UK and abroad to the small miracles happening in back gardens and local parks.”
The world’s leading conservationists and researchers will continue to deliver the most compelling national and international wildlife news stories and features, say the publishers, while a new BBC Wildlife Magazine Photo Story series showcases stunning images from the world’s most renowned photographers, all underpinned by a strong story or news angle.
Swaine continued: “At a time when so much of the natural world faces the pressures of habitat loss, pollution and climate change, BBC Wildlife Magazine has a renewed conservation mission and each month will be covering more of the key stories, talking to all sides of the debate and offering ways that readers can make a difference.”
The BBC Wildlife Magazine website, discoverwildlife.com, has also undergone a striking redesign to reinforce its position as the number one destination for amateur and professional wildlife photography on the web, says Immediate Media Co.
