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Birmingham Post launches Business Daily

The Birmingham Post has launched a standalone daily tablet edition – Business Daily - the first of its kind in business publishing, says the publisher.

The tablet edition will publish 30 pages every weekday, full of need-to-know business stories, civic news, and residential and commercial properties of the day.

Features include a 'Water Cooler' business gossip page and five pages of Leads & Deals - a comprehensive daily round-up of useful leads including mergers, acquisitions, planning applications and contract offers.

The design aims to combine the familiarity of print with the usability of an app and will be constantly evolving, says Trinity Mirror.

The tablet edition is a subscription-based model starting at £9.99 a month on Apple and Android devices. A corporate subscription pricing model has also been introduced with a sliding scale approach dependent on how many subscriptions are taken up by any given company.

A dedicated subscriptions manager will be tasked with ensuring the tablet edition quickly connects with its target audience. The print edition will continue to be published every Thursday and 'bundle' deals between print and mobile are currently in development.

The launch follows weeks of teaser adverts telling readers: 'Make it your business, daily…..a new era: Thursday, June 6', using the hashtag ‘#bhampostdaily’.

Stacey Barnfield, Editor of the Birmingham Post said: “The launch of the tablet edition takes the historic Birmingham Post brand into a new era to capture a 21st century digital-savvy readership.”

“It will complement our print version perfectly, giving the people of Birmingham the fastest, freshest and most unique business insight every day of the week.”

David Higgerson, Digital Publishing Director, Trinity Mirror (Regionals), said: “Business Daily will reinvent business journalism within the regional press. It's all about being useful, and helping to provide local businesses of all sizes with the information they need to thrive.

"We know from our digital audiences that people want content which is useful to them. We will apply this test to all content going into Business Daily in the same way we are increasingly doing with content on our websites across the country.

"The Birmingham Post website, due to relaunch next week, will focus on key areas of interest for Post readers and provide breaking news around the clock. We intend to develop new communities around these areas too. 

“We believe there is a gap in the market which we can fill thanks to the high regard in which the Birmingham Post is held.”

Simon Edgley, Regional Managing Director, Trinity Mirror Midlands, said: "The Business Daily is the first of its kind. The trusted heritage of the Birmingham Post, the strength of the fresh, daily content and the commitment to increasing readership amongst the Birmingham business community will combine to create a dynamic, interactive environment for advertisers to connect directly with their target audiences.”