Engaged couples increasingly head to digital platforms for their visual inspiration and Bride has re-designed the website to help them on their wedding planning journey, with Pinterest-worthy photographs of perfect days featured within real weddings, ideas and tips, news and competitions, say the publishers.
“The new website design is one step forward in growing and developing the Bride brand,” said Bride digital editor, Emma-Lily Pendleton. “With an increasing number of couples looking for their inspiration online, we’re excited to be able to provide such a comprehensive service. With ever-growing Pinterest, Twitter and Facebook audiences alongside the new-look design, we aim to become the go-to website for engaged couples.”
The impact of the changes can already be measured in its improved traffic, with May 2015 seeing a 160% increase in traffic from May 2014. The growth is being harnessed by the Bride commercial team.
Peter Timperley, managing director of Archant Weddings, said: “Bringing together all the elements of the Bride business under this one digital platform has been made possible by fantastic work by the whole team. I am sure the current growth in traffic and interaction across our unified website and social platforms will continue to go from strength to strength.”
As well as covering beauty, fashion, design and décor, the website offers a hand in planning the perfect day with a budget planner, supplier finder, guest manager, invitation tracker, to-do list and seating planner tools.
The events branch of Bride continues to grow, and an area of the new website is dedicated to promoting Bride: The Wedding Show, including its core events at Knebworth Barns, Tatton Park, Westpoint Arena, Norfolk Showground and Ascot Racecourse.
