Bauer Media’s Today’s Golfer has unveiled a bold new refresh with its May issue, available now. The publisher says the revamped edition gives readers more value than ever, kicking off with a 48 page ‘Your Essential Guide to The Masters’ supplement packaged with the main issue.
To shape the refresh, the publisher says the Today’s Golfer team undertook comprehensive research to understand exactly what their readers wanted. The study explored players' on course habits, purchasing behaviours, handicaps, travel patterns and more. These insights were directly integrated into the redesign, culminating in the all-new May Issue.
Inside the new Today’s Golfer two magazine value pack , the publisher says there are:
- More Tips - 28 pages of game-changing advice
- More Gear - Expert tests, reviews, buying tips
- More Deals on equipment and green fees – save 40% on clubs and tech
- Five easy ways to fix your game in 15 minutes
- Tested – this year’s best fairway woods, from £245
- 48-page Your Essential Guide to The Masters - widely viewed as the true start of the UK golf season
To support the refresh, Today’s Golfer is launching a fully integrated marketing campaign to maximise reach across all platforms. Activity includes retail promotion screens at point of sale, dedicated digital support via a website feature, and expanded activation across social channels - including contributor content and a new video explaining the changes, the publisher continued. Subscribers will receive targeted email communications, and trade audiences will be engaged through golf industry channels.
Today’s Golfer Editor Chris Jones said: “We wanted to reinforce our No.1 position and capitalise on the continued popularity of the game, and as our last brand refresh took place pre-Covid, we conducted new research to understand exactly what today’s golfers want. We’ve built those insights directly into the refresh, giving them more tips, more gear guidance, more great deals — and an additional supplement will be published alongside every issue right through until winter. All of this will be backed by a strong, integrated marketing plan and campaign to maximise reach and impact across every platform.
“Print remains a vital part of Today’s Golfer’s platform mix, especially in the UK. Alongside the website, video and social media, it creates an essential touchpoint for golfers seeking advice to help them play better. Many keen golfers are older, longstanding club members, and they still have a strong affection for print. Research consistently shows that print drives deeper engagement and stronger brand loyalty, which is why it continues to be such a powerful platform. This golfing demographic still prefers reading longform content in print rather than on a tiny phone screen. For them, a magazine isn’t just content — it’s a comfortable, familiar, and enjoyable way to engage with the sport they love. This makes print a particularly powerful channel for reaching committed golfers.”
Today’s Golfer is available on all leading newsstands now or to purchase online or via subscription from greatmagazines.co.uk.
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