Avalon has expertise in creating semantic metadata hubs and has become a leading integrator of semantic, Big Data, search, and digital asset management technologies. The censhare team has more than 20 years of experience creating engaging customer experiences; censhare’s integrated platform enables companies to manage their communication, integrate any type of information, optimize all measurements and engage customers via digital and analog touchpoints, says Avalon.
“Avalon has a proven track record of implementing complex, cutting-edge information systems, while censhare offers a full-featured communications management platform that has been successfully deployed by major international companies to drive marketing, web presence, and publishing needs,” said Demian Hess, Director of Digital Asset Management and Publishing Systems, Avalon Consulting, LLC. “We are excited about the opportunity our partnership with censhare creates for us to deliver innovative solutions that meet the exact needs of our clients.”
Together, Avalon and censhare will address the rapidly expanding need for today’s enterprises to manage a variety of assets such as marketing communications, product information, digital assets, content, and customer data that gain value when interrelated within a single semantic system. For example, says Avalon, a video gains relevance when it can be related to the other videos a customer has viewed, while customer information increases in value when it is placed in the context of a user’s interests and social network.
“In today’s business environment, information cannot be siloed within a single application or business function,” added Dieter Reichert, CEO, censhare AG. “Regardless of industry, we see that enterprises need to interrelate all of their data resources. Digital assets, marketing campaigns, product data, customer information, web traffic data, contract information and digital rights—all of this information needs to be combined.”
